Murphy's Law

Tom Murphy

Archive for May 2005

PR Miscellany – May 20, 2005

 In my time working in Public Relations I’ve come across diverse styles of communication.  There’s a number of practitioners who believe that the most effective means of “managing” the media agenda is to take an agressive, bullying approach.  I’ve never bought it frankly.  I believe that ‘what goes around, comes around’ and I’ve seen it happen enough to know it’s true. Yes the aggressive approach does sometimes yield results, but it’s not an effective form of communication in my not so humble opinions.  Michael O’Connor Clarke has a post on the Pitbull PR Method. It’s a worthwhile read.

 In a world of hyperbole and polarized opinions, it’s good to come across some well reasoned thinking. Philip Young has posted a great paper on blogging titled  “How the fax machine changed human discourse”. It’s recommended reading.

 The thirty-fourth installment of The Hobson and Holtz Report has been released covering IBM, Oracle’s podcasting and blogs.


Written by Tom Murphy

May 20, 2005 at 10:27 am

Posted in General

New, not so new and always notable…

I’ve been falling behind updating my blogroll. Here’s are some more PR blogs for your delectation:

  • Italo Vignoli who works for Italian PR firm Quorum PR has a blog called Errepi.




  • Jonathan Maus has a blog called Just Riding Along focused on the bicycle industry.


  • Chris Abraham is a PR practitioner in the Washington DC area and he has a blog called ‘because the medium is the message’. 


  • There are four Hill & Knowlton blogs:

Niall Cook, who I’ve mentioned before and I’m not sure why he’s not listed already, has a blog called Marketing Technology.

There’s a collaborative blog called Netcoms.

I believe that Joel Cere‘s blog Beyond PR is also in the Hill & Knowlton stable. 

Finally there’s Hill & Knowlton Australia‘s Breakfast Bytes.

And finally, a little birdie has told me to watch out for an as yet unannounced blog over at Weber Shandwick.


Written by Tom Murphy

May 20, 2005 at 8:43 am

Posted in General

2005 PR Opinions Survey Results Released

The second annual PR Opinions survey report is now live.

There were 122 respondents to this year’s survey, an increase of over 100% on last year’s effort.

Some of the more interesting findings:

  • The number one trend for Public Relations is the growth in direct communication
  • According to respondents the perception of PR is getting worse and only 12% believe that the practice of PR is to a high standard
  • The number one issue that’s adversely effecting PR’s image is the behavior of rogue practitioners
  • The vast majority of the sample believe that the Internet is having a positive effect on PR and that it has improved their relationships with the media – however 43% believe that the Internet is making PR harder
  • 96% of participants believe that there are great opportunities for Public Relations moving forward.
  • 86% believe that media relations continues to be a key PR activity but 66% believe that PR is about more than media relations

The report, which includes a lot of interesting comments and observations from respondents can be viewed online here or is available as a PDF for printing and reading off-line.


As always comments and feedback are warmly welcomed.

Written by Tom Murphy

May 18, 2005 at 10:17 am

Posted in General

PR Miscellany – May 17, 2005

[Note: My blog software Radio Userland is currently deleting posts for reason unknown.  As a result I’m re-posting yesterday’s PR Miscellany]

Loads going on, here’s a sample…

 IBM is the current blog meme of the week with news that they are encouraging staff members to get blogging for the good of the company. James Snell at IBM has released some common sense guidelines for employees.

 Speaking of blogs…. the folks at Topaz Partners link to a research report from the Pew Internet & American Life Project and BuzzMetrics which has found that (shock! horror!) blogs haven’t displaced traditional media. Did we really need a report to discover that? Sounds like the blog echo chamber is as strong as ever…. can someone hit that reality switch over there please…

 Philip Young and Richard Bailey both point to a new PR blog Beyond the Spin which is the online companion to the UK magazine produced by PR students.  They plan to publish each Monday and are accepting articles for consideration.

 B.L. Ochman has published an interview with Alice Marshall who writes the always interesting Presto Vivace blog.  The interview includes some solid advice on blogging and its benefits.

 Michael O’Connor Clarke releases the third in his series on the seven deadly agency types.  Today he looks at The Behemoth.

 Shel Holtz and Neville Hobson have released their latest PR podcast, the thirty third in the series.  Recommended listening as always.

 Steve Rubel points to a story in Investor’s Business Daily on the need for publishers to evolve and to use the Internet to get closer to the reader.

 Fredrik Wacka reports on an article from Compliance Solutions Advisor which looks at the risks of corporate blogging.

 Amy Gahran takes a look at defining what a blog is (and isn’t).

 Dee Rambeau highlights a story by Robert McMillan of the Washington Post on getting up and running with RSS. He rightly point out it’s not as simple as it should be.  He should recommend that readers use a simple primer on RSS!

 Stuff magazine in New Zealand commends the press kit for the new Eidos game Commandos Strike Force. Meanwhile Newsday looks at the growing PR sophistication among video game publishers.

 It’s a while since we had takeover mania in the PR business, news that Waggener Edstrom has made an acquisition in Hong Kong could be a good sign…

 Public Relations elections… can you think of anything more frightening 🙂

Written by Tom Murphy

May 18, 2005 at 10:16 am

Posted in General

PR Miscellany – May 13, 2005

 English PR student Stephen Davies has a new blog called PR blogger.

 Lloyd Trufelman (great last name for a PR guy!) has an excellent article in the latest issue of the PRSA newsletter PR Tactics on the challenges of the consumer generated media.

“What lies ahead Focus and research will become an increasingly important and time-consuming part of the PR process. As news communities develop, we will need to become active participants, offering views, comments and angles on both breaking news and background issues. Contributing to blogs and wikis, researching the new podcasts and aggregators, and simply keeping up with technology will become more important to PR professionals. Just as it was with traditional media, we will need to cultivate relationships with these new publishers.”


[Thanks to Eric Schwartzman for the link]

 Michael O’Connor Clarke has posted the second of his seven deadly agency types: The One Trick Pony.

 Rene Blodgett has some interesting notes from a recent event sponsored by the Silicon Valley American Marketing Association (SVAMA) on what CEOs what from marketing.

 Catherine Helzerman [blog] has kicked off a great project to create a directory of PR/Marketing/Communications blogs.  Go list yours today.

 Morgan McLintic ponders whether you should add your blog’s address to your business card.

 John Federico has a prescient cartoon from EWeek that predicts how blogs will probably get caught up in the corporate machine.

 Jean at Macketplace, a site for Macintosh publishers, looks at the best marketing tactics.

Written by Tom Murphy

May 13, 2005 at 1:41 pm

Posted in General

Marketing+Opinions+Female=Radio Talk Show Opportunity

Mark Hughes, CEO at Buzz Marketing is casting around looking for a female radio co-host for his radio show The Buzz Factor.
The job specification is:

“Can you talk your **s off?  Are you female? Do you want to co-host a nationally syndicated talk radio show? Mark Hughes at Buzzmarketing is looking for one.  Here the down & dirty:  hardly any money at all, big exposure; need a deep voice, the gift of gab.”

If you’re interested then e-mail Mark directly: mark at buzzmarketing dot com

Written by Tom Murphy

May 13, 2005 at 12:48 pm

Posted in General

Blog problems…

Not sure what’s happening with Radio Userland, but it is eating my posts, so excuse PR Opinions’ appearance while we try and discover the problem…

Written by Tom Murphy

May 13, 2005 at 12:42 pm

Posted in General