Murphy's Law

Tom Murphy

Archive for August 2008

links for 2008-08-30

Written by Tom Murphy

August 30, 2008 at 9:31 pm

Posted in General

Blog scorecards & improving your writing…

Looking for a way of measuring the success (or not) of your corporate blogging efforts? David Jones is sharing a dashboard template (PDF) from Hill & Knowlton in Canada.

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Kevin Dugan has posted five sources for improving your writing including Word of the Day

By the way Dictionary.com offers a Word of the Day e-mail which is worth signing up for.

Written by Tom Murphy

August 29, 2008 at 8:35 pm

Posted in General

Blog scorecards & improving your writing…

Looking for a way of measuring the success (or not) of your corporate blogging efforts? David Jones is sharing a dashboard template (PDF) from Hill & Knowlton in Canada.

image

 

Kevin Dugan has posted five sources for improving your writing including Word of the Day

By the way Dictionary.com offers a Word of the Day e-mail which is worth signing up for.

Written by Tom Murphy

August 29, 2008 at 8:35 pm

Posted in General

How do you stay organised?…

With the growing volume of e-mails, meetings, blogs, RSS feeds, tasks, projects, plans, media outlets etc. coupled with balancing work-life balance and your sanity – staying organised and on top of things is a challenge.

I’m always interested in finding out what systems people use to manage the crazy day-to-day requirements of modern living.

I have filed this post under “He would say that”, as my primary tool is Microsoft OneNote.  It’s the centre of my working day and I still keep finding new features and capabilities.

What do you use? How you you stay on top of things? Let me know!

 

Organisation Central

So what do I use OneNote for?

Here are just some of the uses and features that I use….

 

imageEmail Archive: using this button on the Outlook 2007 toolbar I archive all my e-mail in OneNote automatically (including attachments) making it easy to index, search, organise and browse

 

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Meeting Notes: I record, file and archive every meeting so that I can review the notes for actions, next steps and reminders

Bonus: If you record audio of a meeting on your laptop while using OneNote, it automatically time stamps the audio with any notes you make.

 

Project Planning: With OneNote I can pull together files, links, text, pictures and handwritten notes on a single page making it simple to get access to the information you need for a project.

 

Daily Notes: I have a new OneNote page for each day where I record thoughts, events etc.  If a particular item requires a project I can simply create a new linked page in OneNote and get started.

 

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Next Actions: Once I’ve finished a meeting I review my notes and when I spot an action item I can create an Outlook task directly from inside OneNote.  The task then appears in Outlook with an automatic link back to the relevant OneNote page (and you can also create meetings).

 

 

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Capture information: I can insert and attach files, scans, I can print documents into OneNote, I can capture web pages and articles for future reference (and OneNote automatically inserts the local URL).

 

Find everything: OneNote not only offers fast text search, it indexes PDFs and images and integrates with Windows Desktop Search so you can find whatever information you’re looking for, wherever you are on your PC, when you need it.

 

 

Tagging: In addition to fast search you can tag any item in OneNote.  Then at a later date you can run a report that pulls all your tagged items into a single page report.

 

 

 

 

 

OneNote on the go: If you have a Windows Mobile phone, you can take OneNote Mobile wherever you go and automatically add notes to your PC when you get back to the office.  You can also copy pages from OneNote to your phone to take with you on the road.

 

 

 

OneNote Powertools: Finally there’s a whole range of different add-ons for Outlook from utilities that let you import and export HTML pages, to gadgets that let you quickly and easily send a page to your phone. (See link below)

So… how are you staying organised?

 

Other tools I use:

 

OneNote Resources:

For those into David Allen’s “Getting Things Done” approach to work:

 

Note:

[Cross posted on my Microsoft blog]

Written by Tom Murphy

August 29, 2008 at 10:32 am

Posted in General

Social media ebooks, PRs and bloggers

I was giving a talk to a group of small business owners last night on the topic of social media.  One of the people at the meeting asked for some further reading on the topic and then I happened upon this post from Chris Brogan: 20 free ebooks on Social Media. I haven’t read them mind you 🙂 but as we all know reading expands the mind… or is reading “dead” along with everything else these days?

Susan Getgood asks why can’t bloggers and PR people just get along. I get along pretty well with myself, but I’m not sure that’s the aim of the post…

Written by Tom Murphy

August 29, 2008 at 7:01 am

Posted in General

PR & SEO, pitching tips, social media, and Twitter

When I talk to PR people about social media, the one thing that rarely comes up is Search Engine Optimization.  Now I agree that search engines are very Web 1.0, but they’re still the number one pathway around the Internet.  If you’re managing online reputation you better understand search engines.  Lee Odden offers some thoughts on the subject.

 

Following Jason Calacanis’ post that you don’t need a PR firm (sigh)… Dave Fleet offers an interesting retort and points out what you should all know. Public Relations is about a hell of a lot more than media relations!

 

US journalist Rafe Needleman is now offering tips/guidelines/pet hates for PR people to consider prior to a pitch.

 

Newsgator is hosting a free recorded webinar with Shel Holtz on the topic of how you ensure your audiences are getting the right message.  It’s being published on August 28th and it will cover how social media is changing corporate communications and real world examples of companies using social media. You can sign up here.

 

Twitter certainly hasn’t hit the "trough of disillusionment" (yet).  Chris Brogan offers 50 ideas for using Twitter for business. [Hat tip: Neville]

Written by Tom Murphy

August 26, 2008 at 8:46 pm

Posted in General

PR: Transparency Behind the Scenes

In this era of camera phones, small video recorders (and in this case a TV camera), we’re seeing more and more “exposés” of PR handlers before and after media interviews.

As I’ve said before, in my experience this video isn’t a typical media engagement and perhaps videos such as this will change the engagement model.  One thing is for sure, while you can understand their desire to ensure their “client” is properly represented I don’t think this reflects well on those involved. [Greenhouse warning :-)]

In this new era of always-on, we all need to think about the image we portray online and offline.

Would you like to be on YouTube? 🙂

Thanks to MyRagan for the link.

Written by Tom Murphy

August 26, 2008 at 7:48 am

Posted in General