Murphy's Law

Tom Murphy

Archive for July 2007

Sorry that's not my job….

Sometimes we all get caught up in the excitement and the new smell that emanates from Web 2.0, when we clearly still haven’t mastered Web 1.0 and technology from before 1994.

Given that journalists all around the globe consistently give out about misdirected, irrelevant pitches – we can assume that many PR people and firms don’t have the most rudimentary knowledge of databases, or more concerning don’t have the common sense to read a publication before pitching it.

Stories like this make me despair. [Via The World’s Leading..]

The growth of Web 2.0 and social networking should provide loads of opportunities for more bungles and disasters.

Written by Tom Murphy

July 27, 2007 at 2:39 pm

Posted in General

Afternoon there… how's your face thingy?

A busy July, what’s that all about? 

Why isn’t everyone off on holidays?

Facebook’s rapid adoption among us old (>30 it appears) people continues.

I enjoyed this WSJ story via Kevin Dugan… the mortification of your old thirty-something boss hanging out in Facebook… of course our revenge is the job interview… hahahaha… or maybe not.

Stuart has a link to a story on where an IP expert claims that your employer might be able to take ownership of your social networking identity in certain circumstances:

“If a social networking site is used to hold any information which relates to your employment, if that information is prepared in the course of your employment you are dealing with company property,” said Turner.

[Allan Jenkins has an interesting post on the topic]

Of course we all (should) know by now that information is currency on the Internet and once it’s out there…. (from the WSJ):

Prospective employers also seem to have no compunction conducting searches on job applicants before they call them in for interviews. “We’ll Google them and I know that we’ve done MySpace searches,” says attorney Caroline Kert of prospective hires.

She’s mostly looking for slams against a former employer or exposed proprietary information. She says she’d never hold against applicants something like, say, a photo of them wearing a fur bikini. Good thing. Ms. Kert, a regular at the Burning Man Festival, has pictures of herself sporting just that on MySpace.

Kevin (who I am getting a little worried about) has also mapped the number of connections vs the length of membership between LinkedIn, MyRagan and Facebook – [he’s doing better than me across the board I should add] and it confirms that Facebook has taken off incredibly quickly with us oldies in the past month or so. [No disrespect Kevin 🙂 ]

I think LinkedIn and Facebook serve different masters (though LinkedIn won’t like my synopsis].  At it’s best, LinkedIn is a very select networking tool where you can keep track of contacts changing locations and roles with very little maintenance.  Facebook on the other hand – if it’s to be used effectively – requires a lot more effort.

Neville also provides us with his perspective on the Facebook adoption curve.

Interesting stuff. 


Congratulations to Stuart on the official launch of his new agency Wolfstar!

Written by Tom Murphy

July 25, 2007 at 3:53 pm

Posted in General

Where are we going?

I’ve kept an eye on all this online stuff for a long time, I’ve moved through phases from passionate advocate to bored pragmatist and back again, but the big question that no one has the answer to is: where is all this stuff going?

Are we moving into a world (eventually) where everything is online? Are we moving into a hybrid world that blends online with traditional – and if so, what’s the mix?

This is a really tough question. It’s not enough to wave the Web 2.0 flag, nor to keep one’s head in the sand.  This is a serious matter.

I’m waiting for an answer.

I do still believe – that for the foreseeable future – we’ll have a blend. I think we’ll see some re-balancing with traditional media offering more online content, with channels such as blogs and podcasts capturing more visitors, with broad and special interest publications remaining important.

But that’s a guess – and not even a very educated one.

Maybe we need to wait for a shake up before we’ll get a better view.

In the meantime the vast majority of PR practitioners will continue to work with traditional projects, tools and channels while slowly blending online elements for specific clients or projects.

The Online world is impacting everyone’s reputation,but we’re still waiting for the tools that will enable PR practitioners to have a “conversation” with 3.2 million consumers.

I think there’s some preparatory work to be done in better understanding how out audience(s) is moving online.

Maybe the recent explosion in Facebook (even among the old farts) adoption will give us an insight into the broader implications of the online network.

Change is coming, but where, how and why is still a little unclear.

For those now tempted to write a startlingly intelligent comment about how “I don’t get it” and if “you’re not online it’s too late” – don’t bother. Here in the real world it’s not quite that simple.

We should embrace change – I do – but that doesn’t mean it’s not puzzling and confusing.

That’s why you have to keep your eye on it.  Try it.  Measure it.  Review it. Again. And again.

If anyone has the answer, drop me a line, we’ll keep it our little secret and clean up 🙂 . 

Written by Tom Murphy

July 1, 2007 at 8:47 pm

Posted in General