Murphy's Law

Tom Murphy

Archive for February 2009

Darwin’s theory: PR pitches are improving

Since my last missive on this subject, I have continued to receive endless brain numbing e-mail press releases for topics that have no interest to me. 

My favourite off-target pitch was for a new sun tanning salon in New York.  Seriously lads, c’mon would you.

I really don’t think this blog is a terribly effective outlet for promoting products and services, however having said that, I think we should reward good blog relations.

Today’s Gold Star goes to Morgan van Ancken from Morton PR, for his pitch on Shutterstock:

Shutterstock is a stock photography and stock footage site that uses crowdsourcing to generate its image library (they have over 6 million stock photos). This means that by outsourcing the task of taking pictures to people around the world, they are able to offer extremely high quality stock imagery and footage at a more affordable price point than traditional agencies

Morgan wrote a great pitch, demonstrated he had wasted valuable time reading this blog 🙂 and weaved that well written pitch artfully with some standard blurb.

Good job Morgan.

I won’t be publishing the URL for the Tanning salon.

Written by Tom Murphy

February 19, 2009 at 10:52 pm

Posted in General

Darwin’s theory: PR pitches are improving

Since my last missive on this subject, I have continued to receive endless brain numbing e-mail press releases for topics that have no interest to me. 

My favourite off-target pitch was for a new sun tanning salon in New York.  Seriously lads, c’mon would you.

I really don’t think this blog is a terribly effective outlet for promoting products and services, however having said that, I think we should reward good blog relations.

Today’s Gold Star goes to Morgan van Ancken from Morton PR, for his pitch on Shutterstock:

Shutterstock is a stock photography and stock footage site that uses crowdsourcing to generate its image library (they have over 6 million stock photos). This means that by outsourcing the task of taking pictures to people around the world, they are able to offer extremely high quality stock imagery and footage at a more affordable price point than traditional agencies

Morgan wrote a great pitch, demonstrated he had wasted valuable time reading this blog 🙂 and weaved that well written pitch artfully with some standard blurb.

Good job Morgan.

I won’t be publishing the URL for the Tanning salon.

Written by Tom Murphy

February 19, 2009 at 10:50 pm

Posted in General

Call me Naive… Tom Naive..

Now I’m as cynical as the next person but I have to say I have been shocked surprised this week about the volume of shysters on the Internet.

With an imminent move to the US on the cards, we’ve been making preparations such as selling cars etc. After posting an ad on CarZone.ie last week myself and her indoors have been besieged with scammers, not only via e-mail but on the phone as well.

Now granted the efforts were pretty hamfisted, but I imagine if you weren’t quite as cynical as your correspondent, you might have entertained them.

At least I hope they were scammers….

Written by Tom Murphy

February 19, 2009 at 10:32 pm

Posted in General

Call me Naive… Tom Naive..

Now I’m as cynical as the next person but I have to say I have been shocked surprised this week about the volume of shysters on the Internet.

With an imminent move to the US on the cards, we’ve been making preparations such as selling cars etc. After posting an ad on CarZone.ie last week myself and her indoors have been besieged with scammers, not only via e-mail but on the phone as well.

Now granted the efforts were pretty hamfisted, but I imagine if you weren’t quite as cynical as your correspondent, you might have entertained them.

At least I hope they were scammers….

Written by Tom Murphy

February 19, 2009 at 10:32 pm

Posted in General

Some light relief…

I don’t know what the weather is like where you are, here it’s grey and wet. 

So here’s some light entertainment you might have seen before.

British comedian Eddie Izzard’s take on Darth Vader going to the Death Star cafeteria. Mild swearing… it put a smile on my face  (and 6,000,000 other people to date).… oh all set to motion capture lego.

Written by Tom Murphy

February 19, 2009 at 10:46 am

Posted in General

Some light relief…

I don’t know what the weather is like where you are, here it’s grey and wet. 

So here’s some light entertainment you might have seen before.

British comedian Eddie Izzard’s take on Darth Vader going to the Death Star cafeteria. Mild swearing… it put a smile on my face  (and 6,000,000 other people to date).… oh all set to motion capture lego.

Written by Tom Murphy

February 19, 2009 at 10:46 am

Posted in General

Shocking! PR & Journalists giving out, awards, e-books, Olde Media, and explaining to your mother what you do for a living…

image

Just catching up on my lazy RSS reading.  You probably won’t be surprised to hear that there’s a lot of PR blogging about Twitter, from how you can become an expert, to how you can measure it etc. etc. etc.

I plan to skip it for the moment if that’s OK. Well I plan to skip it anyway actually. 🙂

So, here, in no particular order at all, are some of the PR tidbits that I thought were worth sharing… (that don’t talk about Twitter directly)

PRs overcharge journalists shocker

Andrew Smith provides The Guardian’s Charles Arthur with 10 things to consider about the tech PR industry following Charles’ post concerning how PR people treat journalists like car companies treat parts suppliers. 🙂

Every time someone like Charles bemoans the “did you get my press release” tactic, PRs rush to decry the practice: “Oh no, we don’t do that”. Then who the bloody hell is then? It clearly continues at a significant enough rate to remain an issue for journalists across the board.

It made me laugh anyway.

There’s life in the old media yet

There’s some interesting results from a survey conducted by Ketchum and USC Annenberg Strategic Public Relations Center and reported by eMarketer, which found that while online media usage continues to grow, traditional media consumption is stabilizing in the US. [Hat tip to Simon Wakeman]

Media Used by US Internet Users, 2006-2008 (% of respondents)

Read the eMarketer report here.

Trust me I’m a practitioner

Piaras Kelly has published the latest Edelman Trust Barometer for Ireland.  No surprise that trust is falling for the media, government and business (although Technology and Biotech continued to be the most trusted industries).  Trust in traditional media has fallen but it still outstrips online sources on this cold Emerald isle.

David Armano has another take on trust 🙂

Prism

 

Nothing beats face-to-face communication

Jason Falls has an interesting post about how there are limits to how far you can go with social media alone.  I found the link via Bill Sledzik who writes that we shouldn’t forget the most effective form of communication is still face-to-face.

And the winner is…

Here is something that I had missed but found courtesy of Dan York.  It appears that Mr. Neville Hobson has won the 2009 IABC Chairman’s Award.  Congratulations to Neville!

What is it you do again?

Richard Laermer pens a thoughtful post of what PR actually is. I know how he feels, my mother still can’t grasp this “career” and I don’t think the advent of Twitter and Facebook is going to make the challenge any easier.

A(nother) book on social media marketing 🙂

Todd Defren has released a collection of his “best thinking” from the past five years on social media marketing.

Written by Tom Murphy

February 10, 2009 at 10:28 pm

Posted in General