Murphy's Law

Tom Murphy

Archive for August 2005

Postcard from the new boy…

Greetings. Just a short post to let you all know that I am alive and well.

I’m in start-up mode in the new job and when you couple that with various family events etc. it means it’ll be a little while yet before posting returns to normal.

A couple of people have asked if I plan to blog around my experiences in Microsoft. The short answer is no. I’ll talk about Microsoft in the same way I talked about Cape Clear – if it’s relevant. However this blog remains a blog about PR so I’ll be sticking to my knitting :-).

Usual service will be resumed, hopefully sooner rather than later!

Written by Tom Murphy

August 30, 2005 at 7:55 am

Posted in General

Thanks for all the fish…

Thanks to everyone who has taken the time to get in touch via e-mail or the comments section, I’ve been overwhelmed with good wishes, it’s much appreciated.

I will probably get blogging again at the weekend.

Thanks again!

Written by Tom Murphy

August 24, 2005 at 11:33 pm

Posted in General


Thanks to everyone for their kind wishes and I *think* the comments section is now fixed…

Written by Tom Murphy

August 23, 2005 at 7:47 am

Posted in General

A personal news item…

Good afternoon.

Just a short post on a personal matter that might explain the erratic postings on the blog over the past few weeks. After four and a half very enjoyable years with Cape Clear Software, I am moving jobs. From this Wednesday I’ll be joining Microsoft here in Ireland, looking after PR.

Postings may continue to be a little erratic as I settle in!

Written by Tom Murphy

August 22, 2005 at 4:07 pm

Posted in General

PR: Engage brain before hitting send…

For crying out loud. Why is it that PR people can’t do the very basic elements of electronic communication properly?

Sending press releases by e-mail is NOT hard. I’m sure a moderately intelligent wild chimp could probably manage to send an e-mail correctly.


This week one of the spam press releases I received was formatted in HTML (as far as I am concerned that alone is a big no-no – always cater for the lowest common denominator – plain text will work fine thanks).

The press release was unsolicited, untargeted and was at best only tangentially relevant to this blog – at a stretch.

Of course, because they decided to sent it as HTML the formatting was broken, you could barely read the press release – if you wanted to.

So this morning I receive another version of the press release, this time its in plain text format with a general disclaimer that this version was technically revised to solve incompatability issues….

Oh Lord… Look, this e-mail stuff is fairly straight forward. If you’re interested in more common sense on using e-mail check these links out or search the web:

Written by Tom Murphy

August 18, 2005 at 10:41 am

Posted in General

Alternative Industry Research Firms

Barbara French from Tekrati was in touch to tell me about a very interesting new research report they’ve released looking at the alternatives to Gartner, post their META Group acquisition.

The report interviews representatives from Forrester, IDC, AMR Research, Burton Group, Info-Tech Research, The 451 Group and The Advisory Council.

They are also welcoming comments and debate on the report on their weblog.

Written by Tom Murphy

August 18, 2005 at 10:32 am

Posted in General

New and Notable…

  • David Philips, a UK practitioner has launched a new (well since June)blog called LeverWealth. David’s been busy posting a lot of interesting content.
  • I’m a big fan of Tekrati which is a great resource for anyone working with technology industry analysts. They’ve launched a new blog aimed at providing more news, links and a forum for discussion on relevant analyst issues.

Written by Tom Murphy

August 18, 2005 at 10:25 am

Posted in General

PR Miscellany – August 18, 2005

  • These days I find it increasingly hard to be shocked or surprised at the stupidity of some of our “colleagues”. [Thanks to Alice Marshall for the link]
  • George Beres writes in the Oregon Daily Emerald that PR has no place in Journalism school…
  • There’s some disagreement going on about how effectively Fedex handled a recent “rogue” website. [Allan Jenkins, BL Ochman, Steve Rubel]
  • As covered widely elsewhere (I include it here only for archive purposes!) a recent survey by Nielsen/NetRatings found that five percent of blog readers use RSS…
  • Some more additions to the world of corporate technology blogs. Adobe and BMC Software are now upping their efforts. [Thanks to Constantin for the link]
  • Weber Shandwick have published an article offering advice on how to navigate the world of industry analysts. [Via Duncan Chapple]
  • Mike Manuel ponders whether the future of PR (and business in general) is a blurring of lines between departments and disciplines (e.g. PR and customer service). It’s an interesting discussion that deserves more time and reflection than I am giving it at this moment. We shouldn’t forget that history teaches us that organizational change is inevitable, albeit typically slow and incremental…
  • The Hobson and Holtz Report #59 is now awaiting your iTunes.
  • Steve Rubel reports that Cisco‘s PR team is now podcasting PR content such as industry discussions and events.

Written by Tom Murphy

August 18, 2005 at 9:25 am

Posted in General

It's quiet here…

It’s been a little quiet here over the past few days due to pressures at work, normal service will be resumed shortly.

Has anyone else noticed a major surge in spam volume? My business e-mail account, along with my personal e-mail accounts are under constant barrage these days – not to mention to volume of comment and trackback spam I’m getting on the blog…

On a housekeeping issue, a couple of people have been moaning about the use of the term “PR Miscellany” for my usual link round-ups as it’s non-descriptive. Some have suggested I try and summarize the content in headline… I’m thinking about it. 🙂

Finally, I was talking with a tech PR agency (West coast) recently and they estimate 50% of their agency clients are somewhat engaged in blogging – it’s interesting, though I imagine that 50% is disproportionately high.

Written by Tom Murphy

August 17, 2005 at 4:22 pm

Posted in General

PR Miscellany – August 12, 2005

Quiet enough out here today…

  • Tim Dyson, CEO of Next Fifteen (Bite, Outcast, Text 100) believes we’re going to see a number of mid-sized tech PR firms hit the wall…
  • Jim Horton has found a story from USA Today that must be a mini-nightmare for any PR person… it turns out that your client was telling porkies to one of the world’s largest circulation newspapers…
  • Stuart Bruce has written an introduction to RSS for PR people.
  • Susan Getgood has some tips for PR people thinking of pitching blogger…
  • The fifty-eighth installment of the The Hobson & Holtz Report is now online.

Written by Tom Murphy

August 12, 2005 at 1:34 pm

Posted in General