Murphy's Law

Tom Murphy

Archive for April 2004

Forget the doom and gloom and get on with it..

It’s interesting to see the reaction to the Ad Week finding on a “slump” in PR spending last year. 

There’s a saying that “one Swallow doens’t make a Summer”, and similarly one negative report on PR spending doesn’t mean the industry’s fall from grace is continuing.

PR has been through a hard and harrowing time since 2000, mirroring the harsh economic realities faced by practically every industry and profession.  Agencies that grew and expanded were hit hard and many didn’t survive the shake up.

One upshot of this decline has been the incredible rise of independent PR practitioners who are here to stay and add a new dimension to the business.

The other trend created by any downturn is the need for marketing and PR owners to justify expenditure and focus on activities that can be readily measured and demonstrated.

However, I firmly believe 2004 is the beginning of the upswing.  Economic indicators are positive and recent conversations I’ve had with a large number of agency people reinforces the feeling that things are getting a little easier.

Lou Hoffman has written an op-ed for Technology Marketing on the re-emergence of a growing number of new technology start-ups. According to his article, Venture Capital firms closed 400 funding deals in the first quarter of 2004 – worth $4.6 billion… that’s better than it’s been for quite some time.

It’s human nature that people continue to be cautious in spending and expansion, but optimism is returning. I think we need to look on the bright side.  If you compare the economic environment for Public Relations now with how it was in 2001 I’ll take today’s situation!

So chin up. Focus on how you can help your clients be successful.  Focus on delivering value and well defined services. We’re not out of the woods yet but there is a clearing in sight.

“The good news for PR professionals is that today’s entrepreneurs are taking a more sane approach to building their empires.”

Written by Tom Murphy

April 30, 2004 at 12:37 pm

Posted in General

Microsoft blog maven on blogs and PR

Steve Rubel over at the Micro Persuasion blog has published an interview with Robert Scoble concerning the impact of blogging on PR and journalism.

“The trick for the mainstream media is to figure out how to work with bloggers. Already some of them are doing just that. Many journalists are reading blogs to gather news. Many others are keeping blogs themselves and building ties to the community.”

Written by Tom Murphy

April 30, 2004 at 8:20 am

Posted in General

New Environmental PR blog..

The Green Media Toolshed is a new-ish blog tackling “successful commuications campaigns for the environmental movement”.

Thanks for Marc Snyder for the link.

Written by Tom Murphy

April 30, 2004 at 8:18 am

Posted in General

For the gadget freak in your house..

This post is off-topic and definetely for the gadget freak. 

The new OQO handheld computer (on sale this Fall) is simply to die for.  Full PC (1GHz processor, 256 MB RAM and 20 GB hard drive) – all in the palm of your hand.

Remains to be seen how fast, useful it will be, but it looks extremely promising.  Pricing TBA.

Written by Tom Murphy

April 30, 2004 at 8:13 am

Posted in General

Dilbert on what we'd like to happen to people who buy from spam..

Written by Tom Murphy

April 29, 2004 at 9:16 am

Posted in General

Open Source Public Relations..

Ryan May has found an article on NewsForge, a site dedicated to Linux and Open Source, on “Getting Good PR for your Open Source Project”.

It’s a good simple overview of the basics of good media relations. I don’t think it’ll shake the fundamentals of the PR business, but it’s always useful to refresh best practice and the article does a good job of it.

It also links to my favorite media relations guide, the Care and Feeding of the Press by Esther Schindler – which is always worth another read. 

Written by Tom Murphy

April 29, 2004 at 9:00 am

Posted in General

The world of PR blogs continues to expand..

Two new PR-related weblogs to report.

Steve Rubel has kicked off a new PR blog called Micro Persuasion which looks at “how blogs and participatory journalism are impacing the practice of public relations”.

Media Culpa is concerned with “incoherent opinions about media and public relations” – author at this point unknown 🙂

Written by Tom Murphy

April 29, 2004 at 8:23 am

Posted in General