Murphy's Law

Tom Murphy

Archive for August 2009

Forecast: Numbers entering PR as a career to decline (sharply)

When a few poor lost souls occasionally come to me to ask about a career in PR, I always preface any remarks by telling them that I am probably the worst person on the world to give them advice.

When I was in college I didn’t know what I wanted to do, but I definitely knew what I did not want to do, and there were two areas at the very top of the list:

  • Public Relations
  • Computers

Given the fact that I have spent the past seventeen years working in PR in the technology sector I think that precludes me from positioning myself as a career guidance guru. When I think back to why I shunned those two areas, computers was obvious, at the time it was a career that required you to be at least mildly-intelligent, something (my family would agree) that excluded my participation.

The dislike for PR is less obvious. But my only perception of PR at the time came from the BBC TV series Absolutely Fabulous which presented a view of Public Relations that was an absolute anathema to me. It was only a TV sit-com but that was what formed my opinion.

I fear that the news that broke yesterday, namely that Kim Kardashian is planning a new reality show on Public Relations will turn a whole new generation off the career, or maybe even worse turn a whole new generation on to Public Relations!

The proposed series follows Kardashian’s pals, PR gurus Jonathan Cheban and Simon Huck of the bicoastal agency Command Public Relations. A pilot for the show, which has been viewed by PEOPLE, has been shot and an undisclosed cable network is eyeing the series for a 2010 debut.

I am dreading watching this, but I know I will…

 

Update:

  • Shel Holtz has a great post and unlike me a great suggestion for the PR industry on this program.
  • He also managed to find their “web site

Written by Tom Murphy

August 28, 2009 at 10:21 pm

Posted in General

Watch the poor journalist…

New Zealand news site Stuff.co.nz is doing some interesting marketing. From pelting journalists with tomatoes to “hanging” them by the feet out of a building with the slogan:

“If our team don’t break stories first, there are consequences."

I don’t think this is recommended in the care and feeding of journalists guide…

Written by Tom Murphy

August 28, 2009 at 7:41 pm

Posted in General

Watch the poor journalist…

New Zealand news site Stuff.co.nz is doing some interesting marketing. From pelting journalists with tomatoes to “hanging” them by the feet out of a building with the slogan:

“If our team don’t break stories first, there are consequences."

I don’t think this is recommended in the care and feeding of journalists guide…

Written by Tom Murphy

August 28, 2009 at 7:41 pm

Posted in General

links for 2009-08-26

Written by Tom Murphy

August 26, 2009 at 6:04 pm

Posted in General

PR has reputation issues?

It’s not terribly busy in the PR blogosphere today, two items for your delectation….

1) Morgan McLintic ponders why PR has such as bad reputation (PR Week Insider blog). (Obviously there’s enough fodder there for a couple of books, but Morgan is restricted to a blog post):

The PR sector has been reputedly dead, dying, or making a mess of it for at least the last decade. We’ve all read the ‘PR people don’t get it’ tirades. Many of them are valid. It’s a perennial story, but why?

I meet a lot of PR executives who are passionate and smart. So why does the industry keep coming in for a hammering?

 

2) As many of you know, Neville Hobson and Shel Holtz host the twice weekly For Immediate Release PR podcast.  I’m not sure where they get the time or the energy, but they produce a great show and provide it to the PR community free gratis.

They are currently polling listeners to gauge potential interest in attending a FIR conference. Given their contribution to the online PR community, the least you can do is vote.

If you haven’t already subscribed to the FIR podcast, then do yourself a favor and do so!

Written by Tom Murphy

August 26, 2009 at 4:27 am

Posted in General

links for 2009-08-25

Written by Tom Murphy

August 25, 2009 at 6:05 pm

Posted in General

The Personal Press Release

Paul Simms offers his own take on the “Personal Press Release” in The New Yorker:

Tim Williams, a member of the company in varying capacities for five years, has been promoted to Best Friend, and he will report directly to Kerner in all friendship-related matters.

“Tim has proved himself to be a solid guy who’s always up for whatever,” Kerner says. “During the past five years, I’ve watched him excel in every position he’s occupied. From Mere Acquaintance to Periodic Dinner Companion to Frequent Midweek Business-Lunch Cohort, Tim has consistently shown himself to be just the kind of person we’re looking for in a Best Friend.

Written by Tom Murphy

August 25, 2009 at 3:12 am

Posted in General