Murphy's Law

Tom Murphy

Archive for September 2009

PR & Social Media Miscellany – September 29th 2009

Here are some links to some interesting content I found during my most recent attempt to review all my RSS feeds…

 

Public Relations & Media Content

PR Agency pitches..

I missed this, but fascinating discussion nonetheless.  In the UK, following an agency pitch process, confused.com decided to pay some of the unsuccessful (no one is a loser on this blog :-)) PR agencies for some of their ideas. Mark Pinsent has stirred a fantastic discussion with a post about how the pitch process is dead. There’s some great content in the comments including a great response from Kelly Davies at Confused.com (quoted below). Mark has a follow up post here and Clive Armitage weighs in on the issue here. My two cents? Hiring the right PR firm is incredibly challenging. It’s not just about credentials…

Not all agencies are suited to all clients and a pitch is much more than just presenting a load of ideas. It’s about feeling the passion, the hunger and although I hate the phrase, the ‘chemistry’. I’m not going to choose an agency based on a creds pitch. For me that’s akin to buying a pair of shoes without trying them on. I have done this on many occasions and I always end up taking them back.

Lines of journalism….

Over at Ragan a guest post by Vaness Horwell claims that “Times’ David Pogue blurs journalism lines

Tech bloggers—a notoriously vociferous and at times a moody bunch (any PR pro who’s dealt with tech and/or mobile bloggers can comment on this)—seem to be leading the mob, with virtual pitchforks in hand. But the real question is will this affect Pogue and the Times, and what does this controversy say about the ever-blurring line between journalism and unvarnished opinion?

The beauty of social media is that David responds to this post in the comments:

Thank you for your thoughtful analysis. However, your whole column is based on one truly awful error…

 

The implications of new media…

Recommended reading: The Atlantic has a very interesting feature: “The story behind the story” 

There’s more here than just an old journalist’s lament over his dying profession, or over the social cost of losing great newspapers and great TV-news operations. And there’s more than an argument for the ethical superiority of honest, disinterested reporting over advocacy. Even an eager and ambitious political blogger like Richmond, because he is drawn to the work primarily out of political conviction, not curiosity, is less likely to experience the pleasure of finding something new, or of arriving at a completely original, unexpected insight, one that surprises even himself. He is missing out on the great fun of speaking wholly for himself, without fear or favor. This is what gives reporters the power to stir up trouble wherever they go. They can shake preconceptions and poke holes in presumption.

You have to promise not to print…

Frank Shaw discusses the death of the embargo.

 

Social Media Content

Blind ignorance isn’t an excuse…

Shel Holtz on why he believes that social media is not a car.

There’s an age-old analogy that keeps coming up in social media talks I hear. “You don’t need to know how it works,” the analogy goes, “just like you don’t need to know how internal combustion works to drive a car.”

It’s a fine analogy for a consumer using social media. It doesn’t wash for communicators.

 

Social media: fact or fiction…

“Is social media overrated? No, but be flexible” – Shel Israel.

My point is to go into social media with a sense of who you want to reach and why. But be prepared for surprises and pack flexibility into your approach. Surprises happen and social media allows you to adapt and adjust with greater ease, less time and lower cost than other available options.

 

Will we miss the guru…(yeah right)

Gary Goldhammer advises: “Let’s say goodbye to the social media guru” – A-B-S-O-L-U-T-E-L-Y

All media today is social, so in my opinion there is no “social media.” And there are no gurus either, only those who know a little more than some others – and trust me, the others aren’t too far behind.

Get on with it…

Louis Gray has penned a guest post over on Brian Solis’ blog: “Stop talking about social media and go do it already”

Companies that do leverage social media need to recognize that by participating in these social networks, they are asking customers to do the equivalent of inviting them into their homes. By saying you are a “fan” of a product on Facebook, or that you are “following” a company on Twitter, you are translating the abstract corporate behemoth to something that is personal. And with that personal element comes an unwritten promise, that you will act in a way that is respectable, like a “friend”. And as you know, friends don’t kiss and tell.

Great minds think alike…

Seth Godin and Tom Peters on blogging.

Written by Tom Murphy

September 29, 2009 at 8:29 pm

Posted in General

The guilt of social media..

My (relatively) recent resolution to maintain my social media consumption and production, has waned in the past couple of weeks.  The usual excuses; lots to do; busy at work; busy at home…

I spent the weekend with family and friends only wasting fleeting moments checking work e-mail to make sure all was well with the world. 

And it was.

Until Sunday evening.

Checking my personal e-mail, I was alarmed to find loads and loads and loads of new poor unfortunates following me on Twitter.

That’s when the guilt kicked in.

I haven’t blogged in weeks and my consumption of blogs, RSS, Twitter and Facebook has been tardy lately.

Now I feel pressure to get back on top of it.

Of course, unlike a diet, which is happy to fade into the background, social media is more aggressive in reminding you of your inertia.

So like all good addicts, I will once again clamber onto the social media bicycle and start peddling.

I guess this is Guilt 2.0.

Written by Tom Murphy

September 28, 2009 at 3:18 pm

Posted in General

Thinking about mobile communications…

As a communications profession we all (I hope) invest a lot of time and energy thinking about effective communications and how best to reach and engage with audiences. 

While traditional media remains incredibly important, there’s clearly a lot of focus on how social media is also impacting communications. So what about mobile?

The “Did you know” video below is an update from XPLANE (an “information design consultancy”) in collaboration with the Economist for their  Media Convergance conference in October.

It’s similar to many of the other “size/impact of social media” videos you’ve seen, but it’s updated and focuses more on mobile. 

So how are you thinking of fitting mobile into your plans?

Written by Tom Murphy

September 17, 2009 at 3:41 pm

Posted in General

Changing media consumption habits (and we’re not talking about social media)

Following Jon Snow’s interesting talk about how the media is changing, another venerable TV journalist, this time on the other side of the Atlantic, has shared his views on how the consumption of media is changing.

Speaking at a Poynter Institute for Media Studies event earlier in the week, Ted Koppel bemoaned the trend towards people only watching news and opinions that match their own.

"I think we have gone totally nuts on the issue of entitlement," said Koppel, who spent four decades as the anchor and managing editor of ABC’s Nightline. "We want news that resonates our own pre-held opinions. … That is the worst possible recipe for a country that prides itself in democracy."

More from the St. Petersburg Times.

Written by Tom Murphy

September 16, 2009 at 7:15 pm

Posted in General

The changing world of “media” relations…

If you viewed Jon Snow’s talk you’ll know that he gave a fascinating insight into the changes that have taken place in the media over the past couple of decades.

Of course it continues apace.

I haven’t seen a lot of noise in the PR blogosphere on this, but I thought Facebook’s set up of TechCrunch was certainly unique.

So we’ve had our fun with Facebook over the years (Why We’re Suing Facebook For $25 Million In Statutory Damages, Republican PR Director Calls Facebook’s Randi Zuckerberg “totally full of sh*t”, Randi Threatens a Bar Bouncer). But in general these things are supposed to flow one way – we mess with them, they take it gracefully.

Today that changed. They punk’d us, and we fell for it. Hard.

Writer Jason Kincaid noticed a new link “Fax this photo” on his Facebook page.  So he contacted Facebook, got no reply and posted a story on the new “feature”. 

But here’s the catch… the “feature” only appeared to members of the TechCrunch network. 

It was a set up.

Jason then called Facebook PR. Jaime Schopflin took the call and, apparently, couldn’t stop laughing for five minutes. Between laughs while catching her breath she mentioned something about this being a joke, that nobody but us could see it, and that they were placing bets around the office on how long before we noticed it and posted. And something else about teaching us to contact them before posting.

It certainly is unique….

Update:

Written by Tom Murphy

September 11, 2009 at 10:30 pm

Posted in General

The changing world of “media” relations…

If you viewed Jon Snow’s talk you’ll know that he gave a fascinating insight into the changes that have taken place in the media over the past couple of decades.

Of course it continues apace.

I haven’t seen a lot of noise in the PR blogosphere on this, but I thought Facebook’s set up of TechCrunch was certainly unique.

So we’ve had our fun with Facebook over the years (Why We’re Suing Facebook For $25 Million In Statutory Damages, Republican PR Director Calls Facebook’s Randi Zuckerberg “totally full of sh*t”, Randi Threatens a Bar Bouncer). But in general these things are supposed to flow one way – we mess with them, they take it gracefully.

Today that changed. They punk’d us, and we fell for it. Hard.

Writer Jason Kincaid noticed a new link “Fax this photo” on his Facebook page.  So he contacted Facebook, got no reply and posted a story on the new “feature”. 

But here’s the catch… the “feature” only appeared to members of the TechCrunch network. 

It was a set up.

Jason then called Facebook PR. Jaime Schopflin took the call and, apparently, couldn’t stop laughing for five minutes. Between laughs while catching her breath she mentioned something about this being a joke, that nobody but us could see it, and that they were placing bets around the office on how long before we noticed it and posted. And something else about teaching us to contact them before posting.

It certainly is unique….

Update:

Written by Tom Murphy

September 11, 2009 at 10:30 pm

Posted in General

What’s the impact of new media?

If you live in the UK and Ireland, you know Jon Snow, the popular UK journalist and broadcaster very well.

During a recent visit to Ireland, the Institute of International and European Affairs hosted Jon for a talk he gave on the impact of new media.

He discusses his start in the media business and just how much things have changed over the years, and it’s not just about social media!

He bases his talk on how the three Ps have changed:

  • Process
  • Product
  • Profit

Recommended viewing regardless of your location.

Link courtesy of Piaras Kelly.

Written by Tom Murphy

September 11, 2009 at 5:19 am

Posted in General