PR Miscellany – September 1 2009

A post containing some interesting PR-related content that I’ve stumbled upon…

Do you have your PR skills?

Dave Fleets offers 14 key skills for “new” PR professionals (via Neville Hobson) and thankfully he does point out that just because there are some new skills required doesn’t mean we should neglect the traditional skills.  I’m a firm advocate of the importance of mastering the basics.

Yes, there’s a new game to play (in my opinion), but the old game is still there too. PR pros still need the basic attributes and skills that they’ve always needed.  Try launching something using social media alone and you’ll appreciate the gap that traditional media can leave if it’s lacking.

Stop (PR) thief

Another interesting court case involving a PR person who (may has/allegedly has) exercised poor poor judgement. Like, really poor judgement, in fact I’m not sure we should use the word “judgement”.


Blogging about (business) blogging

Ragan offers ten tips for a better business blog.

Ford Motor Company doesn’t have a blog, but its director of new media, Scott Monty, has one—The Social Media Marketing Blog. It precedes Monty’s tenure at Ford, which means it has an audience and a solid reputation.

On occasion, The Social Media Marketing Blog addresses issues at Ford. It spreads news about the company and the CEO, and provides a behind-the-scenes glimpse of life in Ford’s communications department.

Consider finding a trusted employee at your organization to dedicate posts about your company to his or her personal blog.


Ahhh… the old chestnut… measurement

Katie Delahaye Paine is a guest writer over at Brian Solis’ blog and has penned a post on the need for a new mindset around PR marketing measurement.

While exposure to your brand certainly is a factor in decision making today, the reality is that in today’s environment, most decisions are influenced to a much greater degree by whatever your followers on Twitter, friends on Facebook recommend or what Google search delivers than they are by whatever ads pop up. Trying to decide what flat screen TV to buy, where to go for vacation, what movie to see, or where to make reservations for dinner, chances are you’ll either ask your friends on Facebook or Twitter for advice, or search on Google for reviews.

Thinking about Social Media

Jennifer Van Grove offers five ideas to consider in social marketing. As always “clear PR/marketing objective” discretion is recommended.

Should you find yourself in a social media marketing lull, we think you can take inspiration from these five innovative and fresh ideas currently making their mark on both the online and offline worlds. The important thing to keep in mind is that whether you’re trying to engage a unique audience, tailor deals using location, advertise in new ways, go bold, or tackle your Twitter fear head on, you’re likely to find the most success if you can shake things up a bit.