Murphy's Law

Tom Murphy

Archive for January 2004

Off-topic: Google part of the fabric of life…

This is definitely a Friday post…

B.L. Ochman posts a story of a woman who Googled her blind date only to discover he was a wanted by the FBI.

She alerted the authorities and he was promptly arrested at their arranged meeting place.

Now that’s a killer application for Google…..

Written by Tom Murphy

January 30, 2004 at 12:58 pm

Posted in General

J'aime le vieux PR

 Constantin Basturea links to fascinating piece in Harper’s on Napoleon’s press management strategy in the 19th century.

 ï¿½The action of the local press once assured, we must seriously consider 
the r�which the press of Paris can play in the departments.�

Some things never change….

 

 

 

Written by Tom Murphy

January 30, 2004 at 12:50 pm

Posted in General

Empty promises and PR case studies…

Phil Gomes has some interesting comments on yesterday’s post about empty PR promises.

Phil also lectures part-time at San Francisco State University and he’s looking for PR case studies.

Written by Tom Murphy

January 30, 2004 at 12:45 pm

Posted in General

Litigation PR: Dilbert Style

Written by Tom Murphy

January 30, 2004 at 10:02 am

Posted in General

How PR can help Tech Start-Ups…

Rainier PR in the UK have been busy recently releasing some interesting research.  They have followed up their recent study on the effectiveness of PR (from a media standpoint) with a study on what are the essential ingredients for the success of a start-up.

They surveyed fifty UK start-ups and found that 34% believed PR was essential to successful achieving their business objectives.

The top five issues facing start-ups were:

1. Recruitment of senior management (72%)

2. Solid investment (64%)

3. Clear product/service roadmap (56%)

4. Infrastructure (42%)

5. Public relations (34%)

As a follow up they’ve produced a whitepaper on how PR can help start-ups (PDF).

Written by Tom Murphy

January 29, 2004 at 1:04 pm

Posted in General

Some thoughts on Business Blogging…

John Porcaro is a marketing manager at Microsoft who blogs. I’ve mentioned him before here (see my blogroll on the right hand side).  John has an interesting post querying the effect of blogging on business.

“Blogs offer a way to start a conversation. I�m amazed at how much more involved I am in customer issues from the hour or two a day I spend blogging.”

There are also some interesting comments at the end of the post:

“They (blogs) keep our staff, customers and users informed about the latest and greatest developments in our products… they allow developers to quickly highlight specific functionality….they close sales.”

Now I think of blogs as a tool, not a religion but it’s interesting that more businesses are thinking through the potential knowledge management and collaboration applications of blogs which in many ways provide a more flexible means of communication and management inside and outsite a firm.

We already use blogs internally for projects and discussions as well as externally for our customers and partners. It works and we know people read and reference them – because they tell us.

That’s a powerful communications tool at a very competitive cost.

Additional Reading:

 Computerworld looks at Business Blogging.

 Microsoft uber-blogger Robert Scoble gives some insights on how Microsoft’s marketing folks are realizing the potential: “Teams are now calling on me to help them out with marketing. Now that I’m getting a traffic flow, and that blogging is getting more and more visibility, teams are asking me for help in learning the new world. Not to mention that I’m getting invited to speak at industry conferences like Demo.”

Written by Tom Murphy

January 29, 2004 at 12:51 pm

Posted in General

PR Agency New Business Development

In my professional capacity I get between five and ten e-mail pitches from PR agencies interested in presenting their credentials in any given week.

Given that I was once that soldier, I deal with such enquiries in an sympathetic manner, the truth is that we may look to outsource some of our PR function in the future so it’s useful to talk.

However, one bugbear I have with some of these pitches is the empty promise syndrome.

With little or no knowledge of my business, many of these pitch e-mails promise business coverage, national coverage etc.

Now working in the business for as long as I have, one of the key tenets is “take nothing for granted” or as the late Fred Hoar remarked “advertising is pay for play, while public relations is pray for play”. 

You can’t promise your employer, client or family coverage in top outlets. That’s not how this business works – I wish it was!

Any type of coverage whether it’s trade, business, radio or television is dependant on a whole range of factors inside and outside your control. Of course a good PR professional can make the difference between coverage and anonymity, but nothing can guarantee those inches.

You can promote your expertise, illustrate your past successes with clients, demonstrate how much you want the business, but promising results?

That’s an empty promise.

Written by Tom Murphy

January 29, 2004 at 9:04 am

Posted in General