Murphy's Law

Tom Murphy

How PR can help Tech Start-Ups…

Rainier PR in the UK have been busy recently releasing some interesting research.  They have followed up their recent study on the effectiveness of PR (from a media standpoint) with a study on what are the essential ingredients for the success of a start-up.

They surveyed fifty UK start-ups and found that 34% believed PR was essential to successful achieving their business objectives.

The top five issues facing start-ups were:

1. Recruitment of senior management (72%)

2. Solid investment (64%)

3. Clear product/service roadmap (56%)

4. Infrastructure (42%)

5. Public relations (34%)

As a follow up they’ve produced a whitepaper on how PR can help start-ups (PDF).

Written by Tom Murphy

January 29, 2004 at 1:04 pm

Posted in General

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