Murphy's Law

Tom Murphy

Archive for October 2003

Hiatus until November 4, 2003

I’m sure there will be much weeping of tears and gnashing of teeth at the news that I am on vacation until November 4, 2003 and won’t be posting to PR Opinions… well maybe not.

I’ll be back refreshed and ready to post. 

In the meantime, visit the excellent PR blogs on the right hand menu for your daily dose of PR news….


Written by Tom Murphy

October 30, 2003 at 3:41 pm

Posted in General

Avoiding E-mail crisis

e21 Corp. has published a new article on avoiding e-mail crisis which looks at recent e-mail-related PR snafus and offers some basic tips to try and avoid similar issues.

The single best ways to avoid e-mail hell is to update your virus checker, seperate your contacts from your e-mail client and always delay the delivery of e-mail.  Instant delivery is the number one cause of e-mail embarrasment – I know this from personal experience.

On a related note.  As I mentioned previously, spam continues to thrive.  Most of my delete decisions are based on the subject line. It’s made me think a lot more about how I use subject lines.

The best means of avoiding instant delete is obviously to create a compelling line but also include some sort of identification. If you regularly write creative subject lines such as: “Hi” or “I thought you might be interested”, the likelihood is the recipient never even seen it.


Written by Tom Murphy

October 30, 2003 at 9:42 am

Posted in General

Positive PR story

The Tennessee Department of Transportation has been lauded by The Tullahoma News for its good public relations.

I think we should all bookmark that story 🙂

Written by Tom Murphy

October 30, 2003 at 9:30 am

Posted in General

Damning PR quote of the week..

“Of the many horrifically destructive technologies of the 20th century, arguably the most dangerous of all is public relations. So when you hear this new stealth story coming at you, you’ll know you’re being framed. You’ll know someone is trying to have public relations with you.”

From a story on, link courtesy of PR Fuel.

Written by Tom Murphy

October 30, 2003 at 9:16 am

Posted in General

New association for online communicators…

A new association has been formed called the International Association of Online Communicators.

Its mission is:

“The International Association of Online Communicators (IAOC) is dedicated to promoting and preserving the open and free communication that has been the foundation of the Internet community. Its purpose is to provide a network through which practitioners and educators can share knowledge and ideas. The Association is a place where Internet content creators and publicists can join together to define and advance their roles in this emerging professional arena.

It’s in its formative stages but is an interesting project.

My biggest question is what will this organization provide that isn’t already provided by well-established groups such as PRSA, IABC etc.

Online communication is increasingly important, of that there is no question, however the IAOC will have to define and demonstrate their value to succeed.  Having said that, a quick glance at people who have expressed an interest in joining the group makes for impressive reading.

Thanks to Phil for the link.

Written by Tom Murphy

October 30, 2003 at 9:13 am

Posted in General

The PR blog round up

There is loads of content being generated by all the PR bloggers, here are some links to a small selection:

 Phil Gomes at G2B Group takes a look at Microsoft and it’s internal army of bloggers.

 Jeremy Pepper looks at product placement.

 Elizabeth Albrycht outlines the new technical skills PR people are having to learn.

 Press Relations Disney style.

 Kevin Dugan investigates the annual TV ratings war.

Written by Tom Murphy

October 29, 2003 at 8:09 am

Posted in General

New Media Paper shows impact on PR

The Media Center at the American Press Institute has published a “thinking paper” entitled “We Media” which looks at how journalism is being affected by new Internet technologies which are bringing the media’s audience to their in-box.

I wanted to take the time to read the document which weighs in a over sixty pages before I posted and I finally got around to it today.

Written by Shayne Bowman and Chris Willis, this paper is a must-read for anyone who works in media relations.  Any trends that are impacting journalism also have a direct influence on media relations practitioners. And there are a whole range of trends.

It’s not only the arrival of weblogs, but discussion groups, audience generated content, collaborative publishing, peer-to-peer technologies and RSS.  All these same technologies also have major implications for the PR profession, indeed this paper underlines just how connected our professions are.

We face many of the same challenges in understanding and using these new channels of communication.

“We Media” calls these changes Participatory Journalism and define it as:

“The act of a citizen or group of citizens, playing an active role in the process of collecting, reporting, analyzing and disseminating news and information.  The intent of this participation is to provide independent, reliable, accurate, wide-ranging and relevant information that a democracy requires.”

If you haven’t already done so, download this document today and spend some time reading it. It’s worthwhile and a useful manifesto on the changing environment that affects us all.

More PR-related comments on “We Media” are here: Phil’s Place, G2B Group.

Written by Tom Murphy

October 29, 2003 at 7:44 am

Posted in General