There is loads of content being generated by all the PR bloggers, here are some links to a small selection:
Phil Gomes at G2B Group takes a look at Microsoft and it’s internal army of bloggers.
Jeremy Pepper looks at product placement.
Elizabeth Albrycht outlines the new technical skills PR people are having to learn.
Press Relations Disney style.
Kevin Dugan investigates the annual TV ratings war.
Murphy's Law 