Murphy's Law

Tom Murphy

Archive for March 2007

This social networking is exhausting…

Well our PR social network is up to twenty people. 

We’re networking like mad.

Nah… only joking.  We’re incredibly busy doing very little.  It’s fantastic.


There have been a couple of posts on the network. 

Don’t be scared, but do come along.

Written by Tom Murphy

March 28, 2007 at 7:49 pm

Posted in General

PR: Asking questions isn't terminal…

Isn’t it funny how a little web application can set the InterWeb all a flutter?

The bets are on, some people believe Twitter’s great, some people believe it’s a waste of time and some are making me laugh out loud.

However, I was somewhat surprised to see David Parmet’s post – as I have a lot of time for his opinions – who has taken exception to this post from Clive Armitage.

I actually disagree with the Rex Hammock post, that David references. Rex states that there’s no need for discussion on Twitter because you can ignore it.

The fact is that a lot people are falling all over themselves about it, so it’s equally valid for people to question if it’s as important as people are making out.

In fact they (or should that be “we”!) are doing everyone a favour by questioning the validity of the claims being made about Twitter.

[Disclaimer: I use Twitter by the way. But not every fifteen seconds.]

Earlier this week in Newcastle I had some fun with Jangles [a.k.a Neville] about his Twitter habits. 

Debate is good and healthy.

Where, in my opinion, David steps over the mark, is this:

The problem with most PR people and PR agencies in general. The “I don’t get it so I’ll just ignore it” syndrome that’s led many agencies down the road to extinction.



How can a post where someone offers an opinion that they don’t really understand what the fuss is about mean their on the “road to extinction”.

Give me a break.

So I’m a big old dinosaur as well am I?

It’s VITAL that we question the validity of this new stuff both for our clients and ourselves.

No one is going to be extinct because they don’t see the value in Twitter posts.

No one is wrong to promote or dismiss the validity of a bloody web applet.

Let’s keep this discussion in the real world. I’m only interested in how the new online world is going to effect the work I do for my client or employer.  If I disagree with the pundits who believe that a new widget is changing the world as we know it, my opinion is as valid as theirs.

I stand over my record on new technology – it’s well documented. I welcome debate, but I’ll call out something if I don’t see the value or understand the value and that doesn’t mean I’m stupid or becoming extinct.

It means I’m human.

It’s time we all came down off the moral high ground.

Written by Tom Murphy

March 28, 2007 at 6:42 pm

Posted in General

There's nothing worse than hardware envy…

As a self-confessed gadget freak, thankfully counseled and managed by my better half, I have to admit that the FlipStart PC looks rather tasty.

Nope I don’t think I’d get away with that discretionary purchase….

Written by Tom Murphy

March 28, 2007 at 6:03 pm

Posted in General

Delivering the New PR in Newcastle

Just a really short post to say today’s event in Newcastle was extremely enjoyable.  Good to catch up with the gang and excellent participation from the audience.

Now if only there were flights at a reasonable hour from Newcastle to Dublin…

Travelling for the next few days, but I’ll post some more thoughts after some much needed rest…

And lots of opportunities to vent about Twitter… fantastic!

Written by Tom Murphy

March 27, 2007 at 11:44 pm

Posted in General

Public Relations Blog: 5 Years On…

A significant personal blogging milestone has just passed.  I am now officially blogging for five years.

If I had known then, that I’d still be at it five years on, I think I would have tried to make my first post a little more insightful, humorous and clever. Good lesson for life there.

It’s interesting to look back over the intervening five years from a personal, PR and online perspective. 

A lot has changed and a lot hasn’t.

I note that between the ages of five and six a child should be able:


To learn to distinguish between reality and fantasy.


I think that’s a fine developmental goal for a PR blogger also.

I invested a massive amount of personal time in blogging for the first few years, then due to growing work and family commitments throttled back. I think I’ve now found a happy medium. I post enough to keep my hand in, but not enough to become a D-list blogger.

It’s a nice place. I haven’t even checked my visitor number in a year. Now that’s maturity (or laziness).

Some observations:

  • Blogging did take off after all – and there’s still a lot of potential
  • Other tools have taken much longer – we’re still waiting on RSS
  • There are now over 600 PR bloggers! When I started there were three [Richard, Phil and Jim]
  • There’s far more exciting things happening online today – from a tool perspective – than there was five years ago
  • We’re on a long journey and we’ve barely started

Here’s to another five years….

Written by Tom Murphy

March 25, 2007 at 9:10 pm

Posted in General

Not a shock but sad…

News that the print issue of InfoWorld is no more, while not a terrible shock, is very sad.

Of course what’s sadder may be the cacophony of Web 2.0 folks pointing their fingers and shouting “I told you so”….

It reminds me of when Byte ceased the print edition.

Man I’m getting old.

Written by Tom Murphy

March 25, 2007 at 8:57 pm

Posted in General

PR Social Networking…

With relatively little fanfare and no spam we now have fifteen members of the social network.

We are a unique social network:

1) We have no idea why we’ve joined (or even started it)

2) We have done no networking other than the (very) odd post and signing up

3) We have no idea what to do with it.

If you’re interested in experiencing such an idyllic online social network, with the added bonus of no pressure to perform like a seal or show you are cool in the real or online world, come and join.

Written by Tom Murphy

March 23, 2007 at 12:21 pm

Posted in General