Murphy's Law

Tom Murphy

Archive for April 2003

Times they are a changing…

Oftentimes there are a number of small events that come together to create a trend.

Over the past couple of months, we’ve been seeing a number of such events.  Salon’s survivial was one, news that over $2 billion worth of online content was bought last year was another.

Now when the music companies agree to sell music online @ 99 cents a song, you know the Internet is really coming of age. 

The music industry has steadfastly refused to look at the potential of the Internet, and instead spent far too much time worrying about protecting existing business models.

The Apple music store is quite a step forward. Read what Karlin Lillington has to say about it.

Coupled with that news, the New York Times reports that online magazine, Slate is finally making money (thanks to Deborah Branscum for the link).

It seems the Internet is slowly but surely throwing off the post-dot bomb lethargy and quietly becoming a profitable new media channel.

Written by Tom Murphy

April 30, 2003 at 8:33 am

Posted in General

The crisis from within..

The Internet has created an environment where hoaxes, myths and misinformation are a daily occurence.  There’s no doubt that PR people today deal with more crises than ever before.  This of course represents a major challenge for us all and there’s no doubt that monitoring what’s happening online is an increasingly important element of Public Relations.

However, let’s not forget that crises also happen in traditional ways.

New Bedford in Massachusetts recently launched an advertising campaign to promote the town as a tourist destination.  The ads feature New Bedford residents and the first ad featuring a New Bedford sanitation worker ran on Sunday.  The advert, which you can see at the Smoking Gun, features a full page photo of the worker with the word “Pride” emblazoned across the ad.

Only problem is, the sanitation worker in question is a convicted child molester. That’s a good old traditional crisis.

Here’s a story on the launch of the campaign and a story on the error here.

There’s no mention of this on the New Bedford website. Thanks to AdRants for the link.

Written by Tom Murphy

April 30, 2003 at 8:19 am

Posted in General

Some PR reading…

PR Week has an interesting article on how PR agencies are using their clients to win new business.

Spotted an interesting PR job advertSega Europe are looking for an “experienced PR executive” to work across Europe.  What is an experienced PR executive in Sega’s eyes? 1-2 years experience should do it, seemingly….

The Detroit News has a nice story on a prank played on a local PR exec by her staff.

AP Story on Nike defending its Public Relations.

The Portland Business Journal has a story on Waggener Edstrom being selected as one of the top three PR agencies in North America to work for – as the best large agency.  The award is from the Holmes Report. It threw me at first because the survey is from last January.  However I’ve posted it, because it makes interesting reading and I haven’t referenced it before.  The outright winner was Dome Communications with RBB Public Relations in second place.

And finally, what can only be described as one of the more off-beat stories posted here in a while.

Written by Tom Murphy

April 29, 2003 at 4:53 pm

Posted in General

The celluloid portrayal of Public Relations

Yesterday, Adam Sternbergh wrote a piece for the New York Times on how PR people are portrayed on the big screen.  The article is an interesting read and follows the release of “Phone Booth” and Al Pacino’s new film, “People I know”.

Publicists, the “power girls” notwithstanding, have never been fans of scrutiny. They prefer to work just outside the spotlight. This is because they’ve always understood what the rest of us temporarily forgot: that their business is inherently unglamorous and, yes, occasionally ugly. It just looked pretty for a moment.

Some supplementary thoughts are online here.

Written by Tom Murphy

April 28, 2003 at 7:28 am

Posted in General

PR Opinions on vacation until April 28, 2003

PR Opinions will be in hiatus until April 28, 2003 while I am travelling and taking some much needed R&R.  Posting will restart promptly upon my return. 

 

Written by Tom Murphy

April 17, 2003 at 3:31 pm

Posted in General

The press blog conundrum

The Chicago Tribune has an interesting article by Maureen Ryan on the struggle publishers and broadcasters are having understanding and managing blogging.

Written by Tom Murphy

April 17, 2003 at 3:24 pm

Posted in General

When there is "synergy" in "leveraging" the corporate "symbiosis"

Let’s be honest for a moment.  When you are under pressure, which comes with the profession, sometimes you don’t pay enough attention to your writing style.  Sometimes the most appalling “corporate-isms” sneak into your press releases, backgrounders etc.

Well there’s a website that serves as a welcome reminder to us all.  Corporate Babble provides loads of real examples of corporate speak.  It’s worth a visit – though not if you have an aversion to words like “solutions”, “strategic” etc.

Thanks to the Holmes Report for the link.

Written by Tom Murphy

April 17, 2003 at 3:14 pm

Posted in General