Murphy's Law

Tom Murphy

Archive for March 2003

PR Snippets

The Holmes Report points out that Chris Komisarjevsky, CEO at Burson-Marsteller (and “one of the nicest guys in the PR business”) has been named at #8 in the New York Press�s list of the 50 Most Loathsome New Yorkers. It seems Chris was included because of the clients BM has represented – that’s a little harsh.

Ad Age has a detailed story on how the war is adversely hitting the PR business and the article includes quotes from various practitioners including Andy Cunningham who says: “she’s seeing more companies moving to work with smaller boutiques closer to home.”

Just as well she’s now working with a small boutique after leaving the large agency last week eh?

There’s also an interesting posting from Robin Miller at NewsForge about how the “Open Source” software movement requires centralized PR to promote the work it’s members are doing. 

The piece argues that while the beauty of open source development is that it includes people regardless of their location, the marketing of the movement requires a concerted effort.

Written by Tom Murphy

March 31, 2003 at 2:42 pm

Posted in General

The online business is growing…..

Research  just out from the Online Publishers Association indicates that during 2002, for every ten people online in the US, one had paid for content online, translating into revenue of $1.3 billion, growth of over 100% since 2001.

Greeting cards, dating services and sports were the fastest growing categories.

Overall, Personals/Dating Services accounted for the largest slice of revenue ($302 million), followed by Business Content/Investment advice ($292 million) and Entertainment/Lifestyles ($227 million).

Yahoo.com was the number one revenue generator followed by match.com.

Written by Tom Murphy

March 28, 2003 at 2:22 pm

Posted in General

Corporate blogging….

The reality is that more and more people inside your firm will over time start up a weblog.  It might be a personal diary, a political manifesto or a news site, but have you thought through how that blog affects your business?

Last year, Ray Ozzie published his thoughts on what corporate blogging guidelines might look like. I think they are very good, respecting the nature of weblogs whilst still outlining any potential conflicts.

Recently, Robert Scoble published his guide for people thinking of starting a corporate or product-related blog. Thanks to Jorgen for the link!

Written by Tom Murphy

March 28, 2003 at 1:42 pm

Posted in General

When is a weblog an inlog?

I am writing a short opinion piece on weblogs and PR.  An ‘inlog’ is a term I am using for weblogs inside your organization.  I’ll post the article in the next while (notice no committment to a date – the perfect plan!)

Written by Tom Murphy

March 28, 2003 at 10:19 am

Posted in General

PR on trial…sorta…..

There’s a high profile court case taking place in the UK at the moment surrounding the dismissal of high profile DJ Chris Evans and his erstwhile employers Virgin Radio.  Interestingly Virgin’s former head of communications appeared in court this week as a witness.

Written by Tom Murphy

March 27, 2003 at 11:43 am

Posted in General

Ethics for the blogging community

As I’ve discussed before, bloggers aren’t journalists (unless of course they are journalists* – if you catch my drift!), however they are increasingly influential in the online world.

This influence means that it makes a lot of sense to adopt an informal code of ethics.  Rebecca Blood, author of “The Weblog Handbook” has published a six point charter for ethical blogging and it makes a lot of sense.

And of course where ethics end and good taste takes over there’s already the Blogger Manifesto.

* Deborah Branscum, Dan Gillmor, Doc Searls, Jon Udell, Karlin Lillington and Bernie Goldbach to name but a few!

Written by Tom Murphy

March 27, 2003 at 11:35 am

Posted in General

Technology companies still the media darlings…..

According to research from Manning Selvage & Lee, technology companies in the Silicon Valley area score more highly than their non-technology counterparts in the media (national and local).  Of course technology companies in the area also core lower than their non-technology counterparts.  Maybe it’s more accurate to report there are more technology firms?

I am also adding Manning Selvage & Lee to our infamous Flash Hall of Shame.

Written by Tom Murphy

March 27, 2003 at 11:22 am

Posted in General