Murphy's Law

In a world of instant communications people often want to understand the shortcuts. 

How can you drive great results faster, with less effort?

The truth is – for the most part -  you can’t.  You get what you put into it.

Effort shows. 

Your investment of valuable time let’s people know you care.

“I have only made this letter longer because I have not had the time to make it shorter." Blaise Pascal, The Provincial Letters, 1657

How often have you received a long, confusing, rambling email about something important? It’s a missed opportunity.

If something is actually important, invest the time.

Ironically, brevity takes time.

Spoiler alert…..  there is no secret.

Effective communications happens when you invest time, effort, energy and intellect into it.

Bad communication happens when you don’t do those things and just outsource the thinking and the effort to someone else.