In a world of instant communications people often want to understand the shortcuts.
How can you drive great results faster, with less effort?
The truth is – for the most part - you can’t. You get what you put into it.
Effort shows.
Your investment of valuable time let’s people know you care.
“I have only made this letter longer because I have not had the time to make it shorter." Blaise Pascal, The Provincial Letters, 1657
How often have you received a long, confusing, rambling email about something important? It’s a missed opportunity.
If something is actually important, invest the time.
Ironically, brevity takes time.
Murphy's Law 