Murphy's Law

Tom Murphy

Archive for June 2008

The Irish Times goes free online

According to today’s newspaper (yes folks, that’s the paper pulp and print version) on Monday, The Irish Times will re-launch the free online version of the paper at

The newspaper’s current home will become a free Ireland portal.

You’ll still need a subscription for premium services (e.g. access to the newspapers’ archives) but the daily content will be free.

The Irish Times Logo

Some additional commentary from Cian Ginty and Damien Mulley.

Written by Tom Murphy

June 28, 2008 at 9:23 pm

Posted in General

Something for the weekend..

Richard Bailey asks why is it that it appears that women in PR are being paid less than men.


Neville Hobson reports on his visit to meet editors and reporters at the FT.


Geoff Livingston shares his five worst professional mistakes.


Andrew Smith believes that search marketing is eating PR’s lunch.


Bill Sledzik has a very interesting post on the “ethics of persuasion”.


Kami Huyse links to a response by CBS VP of Communications, Gil Schwartz to Andrew Cohen’s opinion piece – which caused such discontent.

Written by Tom Murphy

June 27, 2008 at 11:08 pm

Posted in General

Videos for the brain…

TED, for the uninitiated is an annual conference that brings together people from the worlds of technology, education and design (TED geddit).

The conference organizers have been publishing the talks online for the past couple of years and if you haven’t watched some of them, I can’t recommend them enough.

The talks are, on the whole, incredibly interesting, even if the subject matter doesn’t strike you as relevant to your life.

I highly recommend a browse and a view.

They’ve just published the list of the Top Ten most watched talks.

Do yourself a favour and click.

<via Boing Boing>

Written by Tom Murphy

June 27, 2008 at 9:20 pm

Posted in General

Public Speaking

I’m sure you’ve seen research that shows that speaking in public is one of the greatest sources of fear for modern man.

For the lucky ones it’s a skill to be learned, for the rest of us it’s something to struggle with.

Of course just because you don’t have Steve Jobs’ public speaking ability, doesn’t mean you shouldn’t do it.  The reality is that with practice and preparation you’ll be well able to address an audience.

However… you do have to make the effort.

Over the past couple of weeks I’ve attended a range of events and I’ve been amazed how often the “speaker” has stood up, pulled out their speech and just read it, stopping every three sentences to look at the audience, left, then right and then back to reading.

Eh, hello?

To be honest I’d love to stop them and tell them to save us both a lot of time and e-mail us the speech and we can read it ourselves 🙂 .

I think 99.9% of the population (including me), completely empathises (and suffers) with the fear of public speaking, but if you have to do it, then prepare.

Don’t read to us.

Talk to us.

Tell a story, take us on a journey.

It doesn’t have to be slick, it doesn’t have to have us rolling in the aisles.

But I will tell you this.

Looking the audience in the eye and talking to them, although it may be nerve wracking, is far more compelling than reading to them.

Afraid of forgetting something? Afraid of stumbling or making a mistake?

We’re all human, don’t worry – and believe me, we’ll give you far more attention if you try it.

Written by Tom Murphy

June 26, 2008 at 10:52 pm

Posted in General


  • Piaras Kelly wonders if PR firms will be judged in the future on the power of their online networks.


  • Shel Israel ponders whether “new” media will become like “old” media.



I am also wondering is there any possible way I could be lazier with this post… probably not.

Written by Tom Murphy

June 24, 2008 at 9:22 pm

Posted in General

Common sense guide to online PR

[Question for Friday: Is the term “online PR” quaint?]

Brendan Cooper was in touch about PNeo, a new blog from Porter Novelli that provides a simple, common sense approach to online PR, from blogs to social bookmarks.

It’s a recommended introduction.

Written by Tom Murphy

June 20, 2008 at 10:38 pm

Posted in General

Twitter and Outlook

If you’re using Twitter, then you may have got bored reading the web page updates and downloaded a little desktop application or applet for keeping in touch. (I have).

One problem is that it’s yet another application.

So here’s an alternative for anyone using Outlook.

I stumbled across a little Twitter add-in that delivers twits directly into a folder in Outlook where you can read. reply etc. It even has statistics!

It’s called OutTwit, you can find out more and download it from here.

Screenshot from the web site.


Written by Tom Murphy

June 19, 2008 at 10:56 am

Posted in General

PR Shorts (not trouser related)

  • Shel Holtz has a great post pondering the role of the expert and the amatuer.


  • Jeremy Pepper celebrates the merits of the generalist and the de-merits of the specialist PR pro.


Written by Tom Murphy

June 15, 2008 at 8:51 pm

Posted in General

Friendfeed can change your pyjamas and remove your wrinkles

Steve is off again – is there anything FriendFeed can’t do?

For background see my previous post on Steve and FriendFeed here.

I do know something FriendFeed can’t do…


It can’t stop online hyperbole, that’s for certain.

Written by Tom Murphy

June 15, 2008 at 8:37 pm

Posted in General

PR: Do you have to do it to offer it?

Tom Foremski claims that if a PR firm isn’t blogging etc, then they don’t really understand the medium – or at least there’s a high probability that’s the case (More from Todd Defren here).

I don’t buy it.

People can participate without having a blog or Friendfeed. Just because you blog doesn’t mean you’re an expert in social media or conversation and vice versa.

If this is the ultimate test of knowledge, then surely Tom should cease providing opinions on PR, because after all, he’s never done PR… he’s been on the receiving end, but that’s not really the same thing, is it?

What d’ya think?

No chance….

Written by Tom Murphy

June 15, 2008 at 8:30 pm

Posted in General