Murphy's Law

Tom Murphy

Archive for June 2008

PR Shorts (not trouser related)

  • Shel Holtz has a great post pondering the role of the expert and the amatuer.

 

  • Jeremy Pepper celebrates the merits of the generalist and the de-merits of the specialist PR pro.

 

Written by Tom Murphy

June 15, 2008 at 8:51 pm

Posted in General

Friendfeed can change your pyjamas and remove your wrinkles

Steve is off again – is there anything FriendFeed can’t do?

For background see my previous post on Steve and FriendFeed here.

I do know something FriendFeed can’t do…

Ready?

It can’t stop online hyperbole, that’s for certain.

Written by Tom Murphy

June 15, 2008 at 8:37 pm

Posted in General

PR: Do you have to do it to offer it?

Tom Foremski claims that if a PR firm isn’t blogging etc, then they don’t really understand the medium – or at least there’s a high probability that’s the case (More from Todd Defren here).

I don’t buy it.

People can participate without having a blog or Friendfeed. Just because you blog doesn’t mean you’re an expert in social media or conversation and vice versa.

If this is the ultimate test of knowledge, then surely Tom should cease providing opinions on PR, because after all, he’s never done PR… he’s been on the receiving end, but that’s not really the same thing, is it?

What d’ya think?

No chance….

Written by Tom Murphy

June 15, 2008 at 8:30 pm

Posted in General

Listen to me: *This* blog will change the face of PR

Well, it probably won’t.

More’s the pity 🙂

So is it just me, or are you tired of the digerati claiming that every shiny new web page will change the world as we know it?

Are you bored yet?

Personally speaking, I’m not sure Steve Rubel is helping his non-digerati credibility rating* with headlines like:

“Friendfeed will Change Journalism, PR and Marketing”

This line may sum it up:

 

The reason is Friendfeed. I have become hopelessly addicted to the site. I am sharing a lot of links there that I don’t pump into del.icio.us or Twitter, so I recommend picking up my aggregate lifestream feed here. However, if you just want my blog posts, no worries, that feed continues to syndicate.

 

I’m not an expert, but is it a good idea to take advice on something from an addict?

Of course maybe Steve’s right but when I generally listen to all this hyperbole, I am reminded of a great saying:

 

“A broken clock is right twice a day”

 

I’m sure that if you post this stuff regularly you’re bound to hit pay dirt eventually.

What do I know, I thought RSS was going to “change the face of “ about six years ago… that’s when I gave up on the forecasting business.

 

Reader Warning:

*There is a chance that the “non-digerati credibility rating” will change the face of journalism, PR and marketing

Written by Tom Murphy

June 10, 2008 at 8:44 pm

Posted in General

Read all about it… just don’t expect it to make sense…

John Bistline has pulled together some entertaining mis-prints

 

134

003

More here.

Via Boing Boing

Written by Tom Murphy

June 10, 2008 at 8:12 pm

Posted in General

Read all about it… just don’t expect it to make sense…

John Bistline has pulled together some entertaining mis-prints

 

134

003

More here.

Via Boing Boing

Written by Tom Murphy

June 10, 2008 at 8:12 pm

Posted in General

Ireland: New journalist blog

Via Mr. Mulley: Long time technology journalist John Kennedy has launched a new personal blog.

You can find a list of some other Irish journalists blogging here and here.

Written by Tom Murphy

June 9, 2008 at 8:57 pm

Posted in General