Murphy's Law

Tom Murphy

Archive for January 2003

Fri, 31 Jan 2003 12:04:02 GMT

Responding with no response at all…

So your company is braving a difficult economic environment. Rumors abound about your senior management jumping ship, and who will replace them.  To make matters more complex, you are announcing your results on February 5th 2002 so you are in the “quiet period”.  What do you do?  Or what do you NOT do?

Well Sprint are in this very situation.  There are rumors everywhere about the company’s senior management, but the company is obviously under pressure because of the quiet period and most probably the machinations of the remaining senior management team. It’s not easy, but here’s what I don’t think you should do.

Don’t put out a press release entitled: “Sprint Responds to Current Speculation” and then write in the body:

“Sprint has declined to comment on media speculation regarding management succession.

As previously announced, Sprint will release its fourth quarter financial results on Feb. 5, 2003. The results for both the FON Group and PCS Group are expected to be consistent with the guidance provided by the company on Dec. 12, 2002. “

That’s it… Not exactly solving anything is it?  They would’ve been better off saying nothing.

The Kansas City Star has analysis here.

Written by Tom Murphy

January 31, 2003 at 1:04 pm

Posted in General

Fri, 31 Jan 2003 11:55:48 GMT

Measuring your reputation online…

According to a story in DestinationCRM, MediaMap the purveyors of online media databases, and latterly the providers of PR-specific CRM, have partnered with Cymfony to provide a means of analyzing online reputation through scanning magazines online, websites, discussion groups etc..

Cymfony themselves offer a “Brand Dashboard” product, which is I guess the basis of the MediaMap deal.  It looks impressive and runs through your web browser.

Pricing is on application.

Written by Tom Murphy

January 31, 2003 at 12:55 pm

Posted in General

Fri, 31 Jan 2003 09:47:22 GMT

PR Opinions now on 

Phew, after an evening spent tweaking FTP settings, exporting files and uploading and re-loading, PR Opinions is now up and running.  The reasons for the change from Blogger were many-fold but primarily performance and ease of use for me.

The PR Opinions RSS feed has changed as well.  The new RSS feed is:

My contact details haven’t changed, e-mail me

And for the record the Google page ranking is currently at 3…

Written by Tom Murphy

January 31, 2003 at 10:47 am

Posted in General

Thu, 30 Jan 2003 08:26:11 GMT

The media landscape continues to be ravaged with more and more layoffs. But you know things have really got out of hand when an entire editorial team puts itself up for sale on eBay.

Although the eBay entry now says “Complete former staff of Z—- T— U—–” following some obvious legal wranglings, it originally said the “Complete staff of ZDNet Tech Update”.

The offer includes staff on the East and West coast including:Executive editor, Senior editor/producers (All San Francisco) Executive editor / columnist, Managing editor / copy editor, Senior producers, Senior editor / producers, Senior content management developer / Vignette programmer (All Boston).

The auction ends on February 5th and the current highest bid is $2.25….

Written by Tom Murphy

January 30, 2003 at 9:26 am

Posted in General

Wed, 29 Jan 2003 07:47:14 GMT

THE AUTHOR OF “THE DEATH OF SPIN“, George Pitcher has an article on Corner Bar PR discussing how good public relations can’t substitute good business practice.

PR WEEK HAS AN INTERESTING story on the current health of technology trade shows.

BURSON-MARSTELLER HAS BEEN appointed as the agency of record for Stellar Internet Monitoring – whose products monitor the “misuse” of a firm’s Internet resources. ahem.

KETCHUM AND DDB (Omnicom siblings) have merged their French operations.

BROADGATE CONSULTANTS A NY BASED corporate communications firm has joined up with the global PR firm network Public Relations Organizations International.

THE PR MAESTRO AT leading UK football club, Manchester United, is grilled by the public online!

If you’ve any PR news or views let me know.

Written by Tom Murphy

January 29, 2003 at 8:47 am

Posted in General

Wed, 29 Jan 2003 07:13:35 GMT

Can anyone spot the similarities between two Public Relations announcements (1, 2) made for two clients by the same PR firm? I’ll grant you there are some differences. 🙂

Written by Tom Murphy

January 29, 2003 at 8:13 am

Posted in General

Wed, 29 Jan 2003 07:03:29 GMT

A colleague yesterday pointed out that weblogs will never become mainstream until people forget about how they work and what they offer and just use them. His analogy was the telephone and I thought he’s absolutely right.

However, given that weblogs have barely leaked outside the global community of technology enthusiasts we probably still have some way to go. Last week during a course I was giving to non-technology people, I polled attendees on who had heard of or used weblogs or blogs and the answer was 0.00%.

Now granted this isn’t a scientific study, but weblogs aren’t prime time…. yet.

There are signs they are getting there however. The Register has a story today on a guy in Washington who was fired for his blog. There’s proof, if it was required, that weblogs are growing in importance!

Written by Tom Murphy

January 29, 2003 at 8:03 am

Posted in General

Tue, 28 Jan 2003 08:07:25 GMT

The New York Post stopped an article by Manhattan-based PR Jeff Barge in which Barge accused his industry of being in the “deception business”. The Post says they dropped the story becuase it was too “self-promotional”. Thanks to Deborah Branscum for the link.

Written by Tom Murphy

January 28, 2003 at 9:07 am

Posted in General

Tue, 28 Jan 2003 08:00:38 GMT

Karlin Lillington has an interesting entry today on the evils of PowerPoint and references John Naughton’s recent piece in the UK Observer.

We’ve been trying to avoid what we call here “Death by PowerPoint” for some time. There are pros and cons from a communication perspective. The conversation is by it’s nature more natural and engaging without slides, however because people are so conditioned to “watch” PowerPoint presentations, sometimes a non-PowerPoint based session is clearly a struggle for them.

On a personal note, when you are two weeks on the road meeting analysts and journalists, “UnPowerPointed” meetings are far more interesting than the same twenty slides over and over again.

Of course, PowerPoint can be useful for communicating complex concepts but to use it as a crutch can make for truly horrendous meetings.

Additional links: John Naughton’s Blog and The Gettysburg Address as it would appear in PowerPoint!

Written by Tom Murphy

January 28, 2003 at 9:00 am

Posted in General

Mon, 27 Jan 2003 19:47:30 GMT the organization established to propose a common XML standard for the Public Relations profession has appointed a new chairperson, Alison Clark.

Alison, based in the UK, is a self-employed public relations consultant who previously held a variety of roles with Edelman, Wessex Water and Shandwick.

For anyone not aware of I recommend a visit to their website. It promises a new opportunity for standardizing the various documents we use in the PR process from press releases to clippings.

Written by Tom Murphy

January 27, 2003 at 8:47 pm

Posted in General