Murphy's Law

Tom Murphy

Fri, 31 Jan 2003 12:04:02 GMT

Responding with no response at all…

So your company is braving a difficult economic environment. Rumors abound about your senior management jumping ship, and who will replace them.  To make matters more complex, you are announcing your results on February 5th 2002 so you are in the “quiet period”.  What do you do?  Or what do you NOT do?

Well Sprint are in this very situation.  There are rumors everywhere about the company’s senior management, but the company is obviously under pressure because of the quiet period and most probably the machinations of the remaining senior management team. It’s not easy, but here’s what I don’t think you should do.

Don’t put out a press release entitled: “Sprint Responds to Current Speculation” and then write in the body:

“Sprint has declined to comment on media speculation regarding management succession.

As previously announced, Sprint will release its fourth quarter financial results on Feb. 5, 2003. The results for both the FON Group and PCS Group are expected to be consistent with the guidance provided by the company on Dec. 12, 2002. “

That’s it… Not exactly solving anything is it?  They would’ve been better off saying nothing.

The Kansas City Star has analysis here.

Written by Tom Murphy

January 31, 2003 at 1:04 pm

Posted in General

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