Get personal – the good and the bad

Following on from my previous post on e-mail pitches… relax it’s not a rant.

This blog is neither influential nor widely read. That’s a fact mum.

I got two pitches today that show the right and the wrong way to pitch.

The good…

Adam Abu-Nab from Rubber Republic sent me a well written “personal” pitch, with a good common sense subject line that explained about (see the video below).  The one small blip was the usual (untrue) flattery about my influence – I’m sure some people like it, I just cringe a little 🙂

But to reward a well written pitch take a look at why is worth a click and why not visit their site as well.


The missed opportunity

So on the other hand, here’s a lesson in how to lose an easy win in a single blog pitch.

I received a pitch for a new book on how you can turn a crisis into an opportunity… that’s the subject line, so far so good, relevant book, relevant subject line, then you open the e-mail:


Hi Murphy


Do you think this is a personalized pitch or a botched mail merge? I’m willing to bet the latter. Not really a big deal, but a silly mistake.

A good example of turning an easy opportunity into a missed opportunity. Attention to detail was something drummed into me in my first days in a PR agency in the early 1990s.  It’s as relevant today as it was then.