Murphy's Law

There’s not a whole lot of PR content around given the week that’s in it, however I have found some interesting (and not so interesting) PR-related links:

 B.L Ochman has a good piece on Why PR has an image problem.

 Some tips on improving your personal business image… not that I think you need them..

 PR Week has a roundtable with those most interesting of PR practitioners, the entertainment gang. 

 Delta Airlines’ new CEO is using “Public Relations” to overcome their recent difficulties – inside and outside the company – PR in it’s widest definition of course.

 Paris Hilton’s attempts at PR… nuff said

 Last but not least… as regular readers will know I am a big fan of RSS. Interestingly without the hype of Weblogs etc. it’s growing nicely and being adopted by unexpected sources – that to Darren Barefoot for the link!

 

The Online Journalism Review takes a look at how newspapers are merging their online editorial team with the print team.

Another indication of how the Internet is being integrated alongside our existing media mix.

[Thanks to MarketingWonk for the link]

Contrary to the recent findings in the Thomas L. Harris/Impulse Research survey, research carried out by Vocus in their latest newsletter found that 80% of respondents expected their PR budget to grow (48%) or remain the same (32%).

This priorities for this new budget are: adding new headcount (43%), outsourcing (agencies?) and staff training and development.

 

John Dvorak makes a living by being the grumpy old man of technology journalism. And he’s very good at it.

He has taken another swing at blogs and makes some interesting points – I’m all for pragmatism –  and some rash assumptions.

Steve Gillmor over at EWeek has called him on it and John wasn’t backward about coming forward to his own defence.

It’s an entertaining discussion and in many ways an interesting alternative opinion to the incessant blog-waving that we’ve had for the past year and a half.

How does this affect Public Relations? Well here’s my two cents.

Firstly if we take the PR profession, blogs have been positive.  There are a small but growing number of PR people blogging every day. These are all new sources of PR information, opinions and thoughts that were not available in the pre-blog period.  So that’s a good thing. You never stop learning in this game and I always find it fascinating to hear the thoughts of fellow practitioners.

On the wider question of blogs and PR, it’s important we are very very pragmatic.

I think blogs are an important new media for us and there are two elements:

1) Corporate blogs – which provide a useful means of communicating with customers, sharing thoughts and snippets.

2) Blog Relations – the process of targeting bloggers who are relevant to your client’s industry/market etc.

Now if you’ve tried these activities and neither is of any importance to your client, walk away and maybe try again in a while.

My personal experience is that both elements have added value to my work over the past two years (and I’m not including this dusty old blog).

But our resources are always tight in PR.  To be successful we must focus on what works not what smells nice.  So if blogs are working, keep at it, if not, leave it go.

The most important thing is that you make the effort and don’t make the mistake of ending up on either end of the opinion spectrum – pragmatism gets results.

News has reached us that a new PR book is hitting the shelves near you.

Entitled: “The Public Relations Practitioner’s Playbook”, it’s a 256 page guidebook to efficient Public Relations. 

I think it’s designed for the less experienced practitioner, though I don’t think you ever stop learning in this business.

It’s author is M. Larry Litwin an assistant professor of communications at Rowan University and it retails for $47.95.

In my opinion, Business 2.0 continues to hold dear some of the better elements of the Internet years, it addresses the technology and business audience with an interesting mix of innovative in-depth articles and what’s hot (or not) out in the market.

I think they’re breaking some new ground in the December issue with an analysis of the success of the PR around the launch of Handspring’s Treo 600 .

That’s certainly a feature I haven’t seen before! Luckily for the PR folks at Handspring (which is now part of palmOne) the results are positive. Over 207 stories with only one negative mention.

On the downside, the article also provides a $ value for the advertising equivalent -even though in fairness, they stress that the return on PR can’t be measured by that method – I wish they had left it out…

Elizabeth Albrycht bemoans the lack of female PR bloggers.

Her aside amused me:

“I don’t normally go around counting female-male ratios. I approach my business as a “professional,” and don’t often consider gender in any day-to-day activities. But then, something clicks, and I look around me and I all see are males.”

Now she knows how all the guys in PR feel 🙂

It is remarkable, given the gender bias in Public Relations, that more female PR Pro’s aren’t blogging….

Since it was installed just over eight days ago, Qurb has stopped over 3,600 spam messages with a 98% accuracy. [Someone e-mailed me to ask have I shares in Qurb….unfortunately not :-)]

Following on from my previous post, MarketingSherpa also has an interesting interview with Smooch Reynolds, CEO of The Repovich-Reynolds Group about PR recruitment – I bet you’ll remember that name.

Seemingly there’s more hiring happening in the agency world than the corporate world these days.

“But take heart: though hiring in the communications industry has been static throughout the recession, Reynolds says companies should be ramping up their communications departments by the second quarter of 2004.”

According to a story on MarketingSherpa (only available until Nov. 27) over 80% of respondents (the majority of whom were non-marketing professionals) in a recent survey preferred websites without Flash intros.

Seemingly there has a lot of negative feedback to MarketingSherpa over the results.

As many of you will know, I have my own little anti-Flash campaign going.

So here’s a re-cap, Flash intro’s are a bad idea because:

1) They delay your visitor accessing your web site

2) They serve no purpose other than thinly veiled advertising – and if the visitor has typed your URL then you already have them – let them in

3) They are in many cases self-indulgent design projects

4) It confuses visitors who expect to be able to navigate sites using standard HTML navigation

5) Your site becomes unaccessible to users who do not have or want Flash on their computer

6) You are being made fun of by fantastic parodies such as SkipIntro

7) Flash creation is expensive, where’s the ROI?

8) Shouldn’t the time and resources you spend on Flash be better utilized improving your site’s navigation, content etc.

9) The creators of Flash discourage it’s use for these Intros – and they should know – see point #3

10) Does it drive more visitors, help you capture more leads, create business opportunities? If the answer is no, hit the delete button.

Now before I get loads of abuse, of course Flash has useful applications.  It’s fantastic for creating demonstrations, tutorials, presentations etc. It’s just not good for guarding your webite or for website navigation for that matter.

Check out some serial PR offenders.