News has reached us that a new PR book is hitting the shelves near you.
Entitled: “The Public Relations Practitioner’s Playbook”, it’s a 256 page guidebook to efficient Public Relations.
I think it’s designed for the less experienced practitioner, though I don’t think you ever stop learning in this business.
It’s author is M. Larry Litwin an assistant professor of communications at Rowan University and it retails for $47.95.
Murphy's Law 