Anatomy of the PR campaign.. by the media
In my opinion, Business 2.0 continues to hold dear some of the better elements of the Internet years, it addresses the technology and business audience with an interesting mix of innovative in-depth articles and what’s hot (or not) out in the market.
I think they’re breaking some new ground in the December issue with an analysis of the success of the PR around the launch of Handspring’s Treo 600 .
That’s certainly a feature I haven’t seen before! Luckily for the PR folks at Handspring (which is now part of palmOne) the results are positive. Over 207 stories with only one negative mention.
On the downside, the article also provides a $ value for the advertising equivalent -even though in fairness, they stress that the return on PR can’t be measured by that method – I wish they had left it out…
