Murphy's Law

Tom Murphy

Archive for March 2006

Ethically promoting a PR blog… c'mon kids…

If you have an Internet browser or an RSS reader and you have even the most passing interest in PR blogs you can’t fail to have noticed the launch of a US-Style Spin Bunny [RIP] blog.

It’s called “Strumpette” and it bills itself as follows:

“What you’ll find here is an honest treatment of the PR business. Why? Because there really isn’t one. Some are sure to argue that point. Fact is it’s quite rare.”

Then the first post goes after Mr. Rubel.

Guess what, the gambit works and the blog has got more blog link loving than Trent Lott. But some people are appalled at the cheap shot at promoting the blog. Some bloggers are questioning the ethics….

Look a little dose of reality is needed here.

I don’t trust anonymous blogs full stop. If you don’t have the cojones to publicly stand over your posts why should I believe it?

Secondly kids, this is the blogosphere, your efforts at chiding the author of Strumpette only make its rankings go higher (as I am doing right now).

Thirdly some people are attacking Strumpette for shameless promotion. Oh Lord. Here’s some advice, can all the PR bloggers posting about Stumpette’s shameless, unethical, self-promotion please step out of the greenhouse with your hands in the air. A number of people taking the moral high ground on this issue are barely two inches from sea level.

So to summarize:

  • Do I agree with Strumpette? Nah.
  • Do I like anonymous blogs? Nah.
  • Did I read the post? Yep.
  • Will I read it in the future? Yep.
  • Do I give it much weight? Nope.
  • But it’s a diversion… now can everyone get back to trying to work out how to get a higher PubSub ranking.

    Written by Tom Murphy

    March 28, 2006 at 7:09 am

    Posted in General

    My favorite Edelman-Wal-Mart post…

    Phil made me laugh

    Written by Tom Murphy

    March 10, 2006 at 9:50 am

    Posted in General

    Sick of the Edelman-Wal-Mart stuff?

    What more is to be said on the topic that has taken up more pixels than anything else in the PR world this week? Not a lot… complete transparency, as always is a key constituent of blog relations. Here’s a round-up of many of the posts and podcasts…

    From the herd…

    Funniest image…

    Written by Tom Murphy

    March 10, 2006 at 9:26 am

    Posted in General

    Catching up on some PR content…

    Some interesting stuff

    Written by Tom Murphy

    March 9, 2006 at 11:16 pm

    Posted in General

    Thought for today… Hamburgers..

    There’s a lot of noise online. There’s a lot of opinions.

    I’m very confident that over time people will discover who they trust, who they enjoy and who they want to read.

    In the meantime, in the unlikely event you are confused by the volume of information, here’s an analogy I hope is useful when considering the validity of any online opinions.

    I like the occasional hamburger. From time to time I purchase and consume the said hamburger.

    But just because I purchase it and eat it doesn’t mean that I am an expert on:

    • cattle farming
    • agricultural logistics
    • catering
    • food marketing
    • etc. etc.

    It just means I eat them.

    If this post has confused you, welcome to the world of blogs!

    Written by Tom Murphy

    March 9, 2006 at 10:22 am

    Posted in General

    Some actions on charitable blogging..

    Following my post last week on charitable blogs (and the lack thereof) and specifically how we can help charitable organisations to get up and running with a tool that is perfect for charitable communications, Robert French was first out of the gate and working with Constantin he’s rapidly pulled together a page on the NewPRWiki and created a charitable blog link button.

    This is a great start!

    Written by Tom Murphy

    March 6, 2006 at 8:00 am

    Posted in General

    Now there's a book I will buy…. (updated)

    The purveyors of PR’s longest running PR podcast, Neville Hobson and Shel Holtz have announced (in their podcast of course) that they’ve just signed a deal with McGraw-Hill to publish a book on podcasting.

    The latest installment of course has tonnes of news and views from the blogfest at New Communications Forum.


    • There’s loads of great content and posts coming out of New Comm Forum, I highly recommend you take the time to catch it. The podcast above is a great starting point.

    • More from New Comm Forum here, here, here and here, and here.

    • Finally, I’ve given you written and audio links to NewCommForum so what else is left than the photo record [courtesy of Phil Gomes].

    • Although this isn’t at the show it’s a very interesting interview by Eric Schwartzman and Phil Gomes, I included the link previously – highly recommended.

    Written by Tom Murphy

    March 3, 2006 at 9:38 pm

    Posted in General