In the latest of my vain attempts at keeping up to date with all the interesting content appearing online, here’s the latest miscellany of links…
- The folks at Media Orchard point to an interesting story in the latest edition of the PRSA Strategist Newsletter looking at the growing trend of journalists moving to the dark art.
- Uber-blogger Neville Hobson has moved to a new dedicated web presence at http://www.nevillehobson.com/ [Of course I should also mention that Nicky Wake the organisational brains behind our recent UK new media seminars has also joined the online cloud.]
- On a related topic, Gary Goldhammer looks at the new rules for journalism.
- Philip Young, Colin McKay and Andrew Smith both report on Julian Henry’s piece in the UK Guardian which suggests that PR is overrun with “strategists” and that “publicists” should be talking to journalists regularly or should go take a job in advertising. Publicists mmmmm… [Addendum: Simon Collister also covered it.]
- The RSS Pundit picks the ten most interesting PR blogs – and in case you think I’m being a self-“publicist”, no I don’t make the cut 🙂
- Paul Holmes looks at how GlaxoSmithKline are turning to PR.
- Trevor Cook points to an interesting post on The Flack looking at the question of exclusives.
- Trevor has been busy, here’s an interesting transcript from a recent radio discussion he was involved in.
- PR is about more than media relations and communication, it’s about the customer, it’s about the audience. Sometimes we lose sight of the fact that there are great examples of good and bad PR everywhere. John Wagner has a great common day example.
- New York magazine has a feature on those new fangled blog things.
- Tara Smith at the MarcomBlog reports that Gartner estimates that 70% of leads are wasted. Probably not a surprise for most marketers who have tried to follow leads through the hopper..
- I see that WordPress are now offering a free blog hosting service.
- Richard Bailey ponders whether the centre of gravity for PR is moving in-house.
Podcastic
Well the world of PR podcasting is following in the footsteps of “boring” old blogs with a whole range of new blogs to kill time on your commute…
- The grandpappy of PR podcasting is of course the ever excellent “For Immediate Release” from Shel and Neville which is now on it’s 115th episode and remains a must listen.
- Eric Schwartzman has kicked off an impressive list of podcast interviews with the Edelman wunderkindren, Elizabeth Albrycht, BL Ochman, and Walt Mossberg.
- Of course, Phil Gomes at Edelman has the earSHOT podcast – and they’ve added a new Edelman team blog called Talkshop.
Murphy's Law 