Murphy's Law

Tom Murphy

What is news?

Iain Frazer-Halpin from Pleon, takes a detailed look at how a story becomes news. I have to admit it’s a bit of work to get into the article but it’s an interesting concept and worth the effort. 

“The insight that news is a disruption in the intuitive narrative and that this sets in motion a train of events in which we try to grasp �what comes next� reinforces a strongly held belief: information alone is not news. Giving information to journalists who are deluged with press releases and who have access to the biggest repository the world has ever known – the Web – is akin to pouring water on a drowning man. What is of value to a journalist is information in context; and that context is given by the narrative flow of the audiences for whom the journalist is writing.”

Written by Tom Murphy

November 16, 2004 at 10:24 am

Posted in General

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