When you go away for a couple of days, trying to catch up with blog reading is a major task even using RSS. I have always wondered when does a blog move from being useful to providing too much content? Does it ever?
Mike Manuel has done some interesting, albeit non-scientific research on the volume of PR blogging.
I’m not sure volume is the best indicator. There are a wide range of different posting habits among the PR blogs. For example, Jim Horton only posts once a day, but his posts are insightful and valuable. At the other end of the spectrum you have Trevor, Neville, Robb and Steve who have fantastic multiple posts every day and then a group in the middle.
I read and enjoy them all, but I’m not sure there’s one formula that’s better than the other.
I started the PR Misc postings some time ago as a means of providing a lot of links to relevant information without putting in individual posts. I wonder is that the best approach or should every link have its own posting?
Who knows? Do you care? Probably not…..
Footnote:
By the way I had a staggering response to my call for PR blog case studies. Yes indeed we had one response. So there are three scenarios:
- No one is pitching blogs
- No one wants to share their experiences
- No one reads this blog
All three are strong possibilities at this point.
Murphy's Law 