Murphy's Law

Tom Murphy

Retro Marketing Plans

I have meant to post this link for a few days now.  It’s for those of you, who like me, are sad enough to be interested in old technology marketing plans.

It’s the launch plan for the original Apple Macintosh.

I first saw this plan in Guy Kawasaki’s book “Selling the Dream” where it’s reproduced as it was printed at the time.

The site also has a wealth of links to other related Apple marketing documents from the time.

Footnote:

Thanks to Caterina Fake for the link!

Written by Tom Murphy

June 17, 2004 at 9:51 am

Posted in General

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