Murphy's Law

Tom Murphy

Blog Relations in action… a case study

MarketingSherpa have published a case study on how a small software company called CoreStreet have been using their CEO’s blog to boost awareness.

It’s an interesting case study, kudos to their PR agency Schwartz Communications for driving the initiative.

“I wanted to talk about the themes that made me want to start this company in the first place — how does security fit into the world in general. In CoreStreet communications we’re limited to mentioning specific products. We can occasionally mention the whole vision, but too much and our investors would want to know how much is abstract punditry and how much is return on investment?”

Usual proviso with MarketingSherpa content, it’s only free until June 26th.

Written by Tom Murphy

June 17, 2004 at 9:06 am

Posted in General

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