Murphy's Law

Tom Murphy

Blog smlog…

There is loads of blog-related content flooding onto the Internet, here’s a selection of some of the more interesting ones…

 Stephen Waddington at UK-based Rainer PR has penned an article that provides an introduction to blogging.

“So what about blogs as a mouthpiece for business? At present power in the blog world lies not in the hands of corporations, but instead in the words of the individual behind the blog that is successfully spreading a given message.”

 Microsoft’s Heather Leigh who works in HR ponders when “blogging” will become a recognized skill.

“I hope that in the future, as the blogging trend expands, we will see people refer to these as �blogging skills� (I’m trying to think of something more catchy but it is not coming to me). But before we see this show up on job descriptions, I think that we need to show our companies how blogging impacts our business. A lot of it is about perception and we need to figure out how to measure it. We need to highlight the connection between our blogging activities and results.” (Edited)

 Time magazine has published a widely referenced article on blogging entitled “Meet Joe Blog”.

“What makes blogs so effective? They’re free. They catch people at work, at their desks, when they’re alert and thinking and making decisions. Blogs are fresh and often seem to be miles ahead of the mainstream news. Bloggers put up new stuff every day, all day, and there are thousands of them. How are you going to keep anything secret from a thousand Russ Kicks? Blogs have voice and personality. They’re human. They come to us not from some mediagenic anchorbot on an air-conditioned sound stage, but from an individual. They represent � no, they are � the voice of the little guy.”

 Australia’s CIO Magazine has a piece on “Blogging for Fun and Profit” which looks at the business implications of blogging.

Some tips from the article:

  • Have a dedicated staff willing to blog for your business (and compensate them for bountiful blogging).
  • Give good blog (that is, write relevant stuff that builds your brand identity and intrigues people, particularly potential business leads).
  • Build an audience for your blog via viral marketing to �link mavens and connectors�. Develop a link-rich blog where you list other relevant sites and blogs. For a good article read on how to do this:

And of course don’t forget Global PR Blog Week 1.0 from July 12-16, 2004 which will provide you with everything you need to know on blogs and PR.


Thanks to Trevor Cook, Robb Hecht and Steve Rubel for the links.

Written by Tom Murphy

June 16, 2004 at 2:31 pm

Posted in General

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