Murphy's Law

Tom Murphy

This is the last weblog-related post (for a while)…

OK, this is the last weblog-related post for a couple of (working) days at least. 

Reading back over the past week it seems the world is awash with nothing other than content about the wonder of blogs. I’m personally getting a little bored with it, so I can only imagine how my poor reader(s) feels.

So to finish off the current blog binge, there’s a survey that has just been released by Blogads which tried to discover what kind of people read blogs.

You’ll be surprised to discover that of the 17,159 blog readers that were interviewed:

“Exactly 61% …..are over the age of 30, and 75% make more than $45,000 a year….nearly 30% of the respondents are between the ages of 31 and 40…. over 37% spanned the ages of 41 to 60….. nearly 40% have a household income of $90,000 or higher.”

So if you’re reading this weblog, then statistically it’s likely that you are an affluent old fart.

Now while I would agree that it’s unlikely that a survey, sponsored by a company who sell blog-based advertising, would discover that no one reads or values blogs (it’s the equivalent of a survey about the benefits of white meat sponsored by the nation’s turkeys in November), the figures are interesting nonetheless.

Additional findings included that over 79% of blog readers (should the term be blogettes?) read blogs to get news that they can’t find elsewhere and over 77% read them to get a “better perspective”.

So that’s it.  No more posts on the topic of weblogs for a while.  I can feel the weight lifting from my shoulders already….


Thanks to Lean for the story!

You can read eMarketer’s summary of the research here.


Written by Tom Murphy

June 18, 2004 at 1:45 pm

Posted in General

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