One of the great things about the Internet is that most things are measurable and trackable.
This electronic paper trail regularly catches out “clever” people who surreptitiously promote their products, companies or services online.
According to Slashdot, one of the more recent perpetrators is JBoss, a “professional” open source provider of software technology known as middleware.
It seems that staff have been posting wonderful things about their products on various message boards, the only problem is that all the posters have the same IP address which is located at JBoss HQ.
This was widespread a couple of years ago and it seems to be continuing. It’s not exactly building a conversation with your audience is it? It’s dumb.