PR and blogs

Pamela Parker over at ClickZ tackles the growing momentum and importance of blogs.

“That means an approach from your company that offers exclusive, early information would likely be welcomed. A recent Blog Search Engine poll of 610 bloggers found 74 percent of bloggers are open to receiving information from companies and organizations, though 91 percent have never been approached. As with any PR effort, understand you can’t control what bloggers say. Their brutal honesty is what appeals to their readers, after all.”