Further to the post last week on Corporate Blogging Guidelines, Billy McCormac has unearthed some additional guidance on setting up a corporate blog provided by IMN Inc. (formerly I Make News).
You can download the guidelines here (PDF).
“Allow the weblog to have a distinct voice and use it to strengthen the brand. One of its key advantages is the quick, constant exchange of bits of information that may not be substantial enough to belong in a newsletter. In doing so, the bond with clients is strengthened and new voices are heard.”