Murphy's Law

Tom Murphy

Archive for July 2003

Off topic: The Star Wars Kid

I’m sure you’ve all heard of the Star Wars Kid.   Ghyslain Raza from Quebec, used his high school’s video camera to capture him undertaking a mock Jedi fight.  The only problem was he left the video in the camera.  His schoolmates uploaded the video on the web and like everything else on this medium it took off on a life of it’s own.

Ghyslain’s efforts have been put to music, had Star Wars sound effects added etc. They’re actually very funny. (You can see a host of these and the original here). But now the fun must stop.

Mr. and Mrs. Raza are suing the families of four classmates they accuse of maliciously turning their son into an object of mockery by uploading the files for a cool $225,000.

Written by Tom Murphy

July 29, 2003 at 8:57 am

Posted in General

Blog stuff…

Before I disappeared for a week I mentioned a discussion taking place on the Adventive (now part of Up2Speed) I-PR mailing list on PR and blogging. As you’d expect I contributed my two cents on why blogging is important.  However, I was interested to read upon my return that a number of PR people think blogs are a fad and how they are busy enough already without worrying about something that will be gone in a year.

I have two comments on these views. As far as I am concerned, as a PR practitioner, it is my duty to understand and use all the tools available to me to promote my client. Ignoring potential opportunities is not a good reflection on our provision of a professional service.  Secondly, when a new magazine emerges, do we all sit back and wait to see if it survives into next year before targeting it?  I don’t think so. Blogging is simply a new application on an existing media (Internet).

Others blog-related news…

 Karlin Lillington has posted research from Blogcount that estimated there are over 3.4 million weblogs of which 1.6 million are live (i.e. updated regularly) – These statistics ignore some popular blogs such as those hosted on Radio and Moveable Type – but it’s interesting!

 Congratulations to Kevin Dugan whose PR weblog just had it’s first birthday!

 Michael O’Connor Clarke has moved his weblog to a new dedicated domain check it out.

Written by Tom Murphy

July 28, 2003 at 3:33 pm

Posted in General

The role of objectivity in Public Relations

Jim Horton (owner of Online-PR) continues to impress me with his weblog – it’s a triumph of content over form – it’s honest and objective and unlike charlatans like me, Jim actually writes about his opinions and trials and tribulations on a daily basis, he doesn’t just crop links.

Last week, Jim carried a series of observations regarding Objectivity and Public Relations and it’s well worth a read.  Interestingly one of his readers doesn’t agree with him.  Read it here.

“We can make great strides in building bridges to the media when we are honest with them and take the time to explain our positions objectively.  But it only takes a few jerks in PR to make it bad for all of us.  Pair that with poor training, and there is embarrassing  failure on the part of PR practitioners to practice the relations part of PR.  We’re too busy selling and spinning.”

Written by Tom Murphy

July 28, 2003 at 12:41 pm

Posted in General

It's OK, I'm a PR consultant…

I thought that since I haven’t been trawling the Internet for PR stuff in over a week there would be a wealth of news, views and links.  But it seems the Summer season is in motion and things are very quiet out there.

One interesting story I did come across was an opinion article in the Boston Globe written by PR practitioner Gene Denterlein of PR firm Denterlein Worldwide. The story looks at the implications of the recent court ruling that found there was a “client privelege” between PR practitioners and their clients.

While reading the article I thought one particular quote succinctly sums up why PR has a greater role to play in today’s complex and noisy media environment:

“In a society saturated by TV, radio, the Internet, and e-mail messages, no one, including the very real human beings who interpret and apply the law, can possibly block out the loud shouts vying to shape public debate.”

Written by Tom Murphy

July 28, 2003 at 8:19 am

Posted in General

Good morning

Back from vacation and catching up on what’s been going on for the past week.  I’ve over two thousand five hundred spam messages waiting for me and only eight hundred have been caught by my spam filter.

Fantastic.

Written by Tom Murphy

July 28, 2003 at 7:56 am

Posted in General

PR Opinions is resting until July 28, 2003

I am taking a much needed vacation for a week so there will be no posting on PR Opinions until Monday, July 28, 2003.

I hope you won’t miss me too much!

Written by Tom Murphy

July 18, 2003 at 5:38 pm

Posted in General

Hello, it's me. You know, the business-nerd in the basement

Up2Speed have published a list of business blogs.  It’s worth a look.

On the upside they have included Cape Clear’s corporate blog and on the downside….

“I am not so much interested simply in B2B blogs written by business-nerds that track a particular niche but are really written in someone’s basement and have nothing to do with supporting an actual business venture.”

Jeez, I’m a business-nerd. Now that’s embarrassing.

Written by Tom Murphy

July 18, 2003 at 11:29 am

Posted in General