Murphy's Law

Tom Murphy

Archive for November 2002

Thu, 07 Nov 2002 08:50:10 GMT

Marketing Sherpa has an interesting case study on how MAPICS, a software firm, re-engineered their PR activities..
Technology Marketing always has some good articles, currently they’ve a number of interesting opinion pieces on…three tales of analyst influencewhy trade shows are still important
MarketingProfs has an interesting piece on the art of using a human voice in online communications

Written by Tom Murphy

November 7, 2002 at 9:50 am

Posted in General

Thu, 07 Nov 2002 08:16:01 GMT

The currency of Public Relations is information. That’s why most of us have contracted Information Glut Overload or IGO. 🙂

I have thousands of documents, notes, bookmarks, contacts and e-mails. I like to think I can mine those files for relevant information when required. In fact streamlining that process is something I spend a lot of time working on, but to the best of my knowledge there’s no single cure for IGO – none that I have found anyway.

To reduce the symptons of IGO I use a myriad of different information management tools and although it takes longer then I’d like, they work OK.

That doesn’t mean I have stopped searching for the cure for IGO of course. I am always looking for a cure.

As I was reading Dan Gillmor’s weblog, his piece on tools for connecting information grabbed my attention.

He wrote about a new company called Groxis who are about to launch a new software product that builds graphical relationships between documents, websites etc. It’s an interesting idea, so I visited their site. I read up a little and signed up to be informed when the Preview release was ready.

This morning I got an e-mail from Groxis. To download their preview release I have to pay $99. There’s no trial version. Now I am relatively tech-savvy and if playing with information management tools has taught me anything, it’s taught me that the majority of them suck. That’s fine when I discover this fact through the trial version. But asking me to discover this after forking out $99 to a company with no track record… mmmmm.

I don’t think that this is the best sales strategy for a start-up software vendor. If it does what it promises then it’s worth every cent…..

How do you manage IGO? Any recommendations?

Written by Tom Murphy

November 7, 2002 at 9:16 am

Posted in General

Wed, 06 Nov 2002 14:42:13 GMT

According to new research from Consumers International, the global federation of more than two hundred and fifty consumer organizations in one hundred and fifteen countries, consumers must use “extreme caution when soliciting information from certain sites.”

Does anyone think this research was a sensible use of resources?

Is this news for anyone?

If so, can you please make yourself known, I have an amazing new product for you, it will solve all your problems and is available for only three payments of $19.99. Thanks 🙂

Written by Tom Murphy

November 6, 2002 at 3:42 pm

Posted in General

Wed, 06 Nov 2002 14:35:07 GMT

The technology industry’s global bellweather event continues to feel the effects of globally reduced marketing budgets. Comdex is still shrinking, less vendors, less floorspace and the organizers are still manfully bailing water by boldly stating visitor numbers will remain even with last year. Sure they will.

Comdex was the focal point for more wasted marketing dollars than any other seven days in the calendar. There’s no doubt it hosted many of the the tech industry’s most important announcements, parties and keynotes, but right now I don’t think it figures in the plans of many vendors. When companies like Gateway and IBM have dropped their exhibition stands for hotel room suites (even if we’re talking Vegas suites!) it’s time to try and re-energize Comdex, not just milk the same old format.

Getting your point across
When you’re looking to create that killer quote, it’s always useful to remember the use of color, imagery and humor. How about the headline from AdAge that more U.S. homes have outhouses (671,000) than TiVos (504,000 to 514,000)! Excellent – I have remembered that statistic at least twice as long as any other I’ve heard in the past six months!

Written by Tom Murphy

November 6, 2002 at 3:35 pm

Posted in General

Wed, 06 Nov 2002 07:27:11 GMT

As a profession we really don’t know if we’re coming or going. It seems as though everyone has a different opinion on the matters of the day and the best PR approach to solving those issues.

This is once again highlighted by a piece in O’Dwyers where Bob Truitt, who heads a Connecticut-based firm, Truitt Partners, (couldn’t find a website!) believes that good PR writing is essential in restoring corporate trust. (ahem).

This reminds me of all the recent pieces about how the press release is dead.

It’s a very mixed up world out there. My take is that writing is important but I don’t believe you need to be a pullitzer prize winner. I also don’t think writing is as important as honesty and a good strategy. Just my two cents…[Comments]

Written by Tom Murphy

November 6, 2002 at 8:27 am

Posted in General

Tue, 05 Nov 2002 07:21:40 GMT

No doubt by this stage you’ve recieved your latest Ross Irvine spam on his latest work of art: “The internet (sic) is not a technology; it’s a mindset.

As usual it’s worth a look….

Written by Tom Murphy

November 5, 2002 at 8:21 am

Posted in General

Fri, 01 Nov 2002 08:13:03 GMT

Thanks to Dave Winer for a link to Googlism. I’m not sure how it works technically but just type in your name, company etc and find out what the Google search engine throws up in handy neat phrases.

It’s the brainstorming tools to beat all brainstorming tools – you’ll never have to outsource tagline creation ever again :-). PR according to Googlism:

– pr is a fact of business life
– pr is ruining public schools
– pr is not an oxymoron
– pr is more holistic and universal than
– pr is growing
– pr is a dead duck
– pr is central to corporate brand
– pr is image building
– pr is local
– pr is not marketing’s stepchild
– pr is being used to boost florida tourism since september 11
– pr is such a disappointment
– pr is a good service to let others handle
– pr is profitable
– pr is busted
– pr is not documented
– pr is fun program
– pr is a powerful online marketing tool
– pr is easy
– pr is a success
– pr is not a hard sell to computer world’s
– pr is not the problem

Written by Tom Murphy

November 1, 2002 at 9:13 am

Posted in General