Murphy's Law

Tom Murphy

Wed, 06 Nov 2002 07:27:11 GMT

As a profession we really don’t know if we’re coming or going. It seems as though everyone has a different opinion on the matters of the day and the best PR approach to solving those issues.

This is once again highlighted by a piece in O’Dwyers where Bob Truitt, who heads a Connecticut-based firm, Truitt Partners, (couldn’t find a website!) believes that good PR writing is essential in restoring corporate trust. (ahem).

This reminds me of all the recent pieces about how the press release is dead.

It’s a very mixed up world out there. My take is that writing is important but I don’t believe you need to be a pullitzer prize winner. I also don’t think writing is as important as honesty and a good strategy. Just my two cents…[Comments]

Written by Tom Murphy

November 6, 2002 at 8:27 am

Posted in General

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