Murphy's Law

As a profession we really don’t know if we’re coming or going. It seems as though everyone has a different opinion on the matters of the day and the best PR approach to solving those issues.

This is once again highlighted by a piece in O’Dwyers where Bob Truitt, who heads a Connecticut-based firm, Truitt Partners, (couldn’t find a website!) believes that good PR writing is essential in restoring corporate trust. (ahem).

This reminds me of all the recent pieces about how the press release is dead.

It’s a very mixed up world out there. My take is that writing is important but I don’t believe you need to be a pullitzer prize winner. I also don’t think writing is as important as honesty and a good strategy. Just my two cents…[Comments]