Murphy's Law

Tom Murphy

Thu, 07 Nov 2002 08:16:01 GMT

The currency of Public Relations is information. That’s why most of us have contracted Information Glut Overload or IGO. 🙂

I have thousands of documents, notes, bookmarks, contacts and e-mails. I like to think I can mine those files for relevant information when required. In fact streamlining that process is something I spend a lot of time working on, but to the best of my knowledge there’s no single cure for IGO – none that I have found anyway.

To reduce the symptons of IGO I use a myriad of different information management tools and although it takes longer then I’d like, they work OK.

That doesn’t mean I have stopped searching for the cure for IGO of course. I am always looking for a cure.

As I was reading Dan Gillmor’s weblog, his piece on tools for connecting information grabbed my attention.

He wrote about a new company called Groxis who are about to launch a new software product that builds graphical relationships between documents, websites etc. It’s an interesting idea, so I visited their site. I read up a little and signed up to be informed when the Preview release was ready.

This morning I got an e-mail from Groxis. To download their preview release I have to pay $99. There’s no trial version. Now I am relatively tech-savvy and if playing with information management tools has taught me anything, it’s taught me that the majority of them suck. That’s fine when I discover this fact through the trial version. But asking me to discover this after forking out $99 to a company with no track record… mmmmm.

I don’t think that this is the best sales strategy for a start-up software vendor. If it does what it promises then it’s worth every cent…..

How do you manage IGO? Any recommendations?

Written by Tom Murphy

November 7, 2002 at 9:16 am

Posted in General

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