Murphy's Law

Tom Murphy

Archive for July 2002

Mon, 22 Jul 2002 16:44:43 GMT

PR 101: Anything Apple can do, Oracle can do better….

You might remember that in August last year Oracle Corporation took the brave decision to take their PR back in-house after a very successful eight year relationship with Applied Commuications.

Most high tech firms rely heavily on external PR agencies, so this move was certainly an interesting departure – particularly given the size of the PR brief.

Last week PR Week ran a story entitled “Oracle Completes Global PR Revamp”. A notable achievement in itself, but then I noticed towards the end of the story, James Finn, VP of worldwide corporate communications at Oracle was paraphrased as follows:
“Finn said the company has been dismayed with some of the recent media coverage it has gotten, which he said is unfairly negative. He said Oracle would not be as keen to work with reporters who take a one-sided view of the company.”

Now I am sure this is a mistake, because if Oracle’s VP of coporate communications actually believes that only briefing favorable media is the best way forward, Oracle could be heading into very choppy waters. Let’s hope for his sake it’s a mis-quote.

What do you think?

Written by Tom Murphy

July 22, 2002 at 5:44 pm

Posted in General

Mon, 22 Jul 2002 14:05:31 GMT

TDA Group…Muppets of the Week

One of my more interesting spams this morning was from TDA Group, expounding the benefits of tightly targeted, personalised, e-mail based direct marketing. Fine except they did it by spamming me as part of a non-targeted, non-personalized spam. Jeez. You’d never expect a company of this intellectual calliber to have a Flash intro would you? Check it out

Written by Tom Murphy

July 22, 2002 at 3:05 pm

Posted in General

Mon, 22 Jul 2002 12:29:54 GMT

Please: Patronize me, I’m a client….

OK, I have worked both sides of the PR divide, I’ve been the consultant and I’ve been the in-house PR (and am presently). From a professional point of view there are significant pros and cons of both roles and I believe that if possible PR people should try both roles so they have an understanding of the different pressures and challenges.

I came across an article today that has made my blood boil. The PR agency-client relationship, probably more than any other in the marketing discipline, relies on a close working partnership. The business world moves quickly and it’s essential that both the agency and the in-house people are comfortable with each other and confident that each is doing their jobs.

This ‘article’ (and I use that word in the loosest possible sense) is one of the most patronizing and ridiculous ‘how to’ articles I have ever read – and I’ve read a few. It throws out the ‘partnership’ ideal and instead propogates the theory that the in-house drone is an inferior being that should ‘do as they are told’.

To quote Mr. Paul J. Krupin:
“If there’s something you don’t understand, ask about it. Do you want to know why they chose a certain news angle, page format, word limit, or media list? Ask. Politely.”

Maybe I am coming at this from the wrong angle, maybe I have overdosed on spam, your can read “Super Client! Getting the Most Out of Your Publicist” here.

Let me know your thoughts, I think its absolute trash….but am open to contradiction!

Written by Tom Murphy

July 22, 2002 at 1:29 pm

Posted in General

Mon, 22 Jul 2002 12:29:48 GMT

Back in the office…

Back after a week’s vacation and spam seems to be taking over the world. I think the fact we put our e-mail addresses at the end of press releases and on web-sites is leading us all to take on more than our fair share of spam. My poor spam filter is very tired….

Written by Tom Murphy

July 22, 2002 at 1:29 pm

Posted in General

Thu, 11 Jul 2002 12:10:40 GMT

OUT OF OFFICE MESSAGE…
PR Opinions is on vacation until July 22, 2002!

Written by Tom Murphy

July 11, 2002 at 1:10 pm

Posted in General

Wed, 10 Jul 2002 11:19:43 GMT

Flash Hall of Shame #13… The Rosen Group

Written by Tom Murphy

July 10, 2002 at 12:19 pm

Posted in General

Wed, 10 Jul 2002 10:42:48 GMT

Flash Hall of Shame #12…. Liberty Communications..not only appalling Flash navigation but pop-up ads as well…jeez

Written by Tom Murphy

July 10, 2002 at 11:42 am

Posted in General