Murphy's Law

Tom Murphy

Thu, 04 Jul 2002 07:38:37 GMT

Happy July 4th!

The world’s most phenomenal PR machine keeps rolling….
Yesterday I gave a small example of how blogging can be used as a PR tactic. Today I found a great example of how the world’s best PR machine is already targeting and influencing blogs. If you had any misapprehensions about the role of blogging and PR then they should be evaporating as you read.

Microsoft has one of the slickest PR teams/operations in the business. The company recognized PR early on as a key element for success in the IT business. Since its early days Microsoft has built, grown and refined its PR team and its results have been staggering.

In response to a negative entry about Palladium on Dave Winer’s weblog, the Microsoft PR machine were on to him in a flash. You may agree or disagree about the power of the blog, but while you’re debating it, others are influencing and contributing to blogs all over the Internet. Get going… [Comments]

Written by Tom Murphy

July 4, 2002 at 8:38 am

Posted in General

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