Murphy's Law

Tom Murphy

Archive for July 2002

Tue, 02 Jul 2002 08:52:41 GMT

PR and the national agenda…
The Wall Street Journal reports that Estonia is preparing for its inclusion in the Europe Union by launching “a slick but confusing public relations campaign called Brand Estonia. Created with the aid of London-based PR firm Interbrand, Brand Estonia includes such selling points as…numerous natural marshes [and] morasses.” The campaign also seeks to distance Estonia from the Soviets. Other key messages in the Estonia PR onslaght is “If you like your blondes abundant — but you know that Scandinavians can just be so boring and clinical, come see what a healthy dose of quirkiness, irony and experimentation in Estonia will do for you.”

Written by Tom Murphy

July 2, 2002 at 9:52 am

Posted in General