Category: General

Two more PR blogs and some interesting reports from media roundtables….

• Bob LeDrew, another esteemed Canadia PR blogger, runs the FlackLife blog. He points to an interesting profile of San Antonio Public Library Pro, Beth Graham.

 

• Steve Rubel has discovered another notable addition to the PR blogging ranks. Barbara Heffner of Chen PR has started a blog called Clark Lane. Barbara has an interesting report on a Businesswire panel on targeting online media:

“Paul Gillin, editor in chief for TechTarget, was a tad more direct: “In general, I advise you never to do exclusives in print or online. You give CNET an exclusive, and 10 minutes later everyone has picked up on it and you’ve got dozens of reporters pissed off at you, for a jump of 15 minutes that no reader notices.”

• Maria Perez over at MediaInsider posts a report on the Publicity Club of Chicago’s recent lunch that tackled the subject of freelancers. If there’s one media group that is growing fast it’s freelancers.

“She urges PR people not to �try to draw me into a web� that features only one client. Her editors trust and pay her to present a balanced feature and that can only be done with multiple sources. As a PR person herself in the health care industry, she writes mainly for trade publications. There is a crossover in content between her services; however, she uses a wider variety and different sources when she writes, and the information she presents is more flushed out.”

Drew and Andy (or should that be AndyDrew) both link to a story on SpinBunny about how FT Editor Andrew Gowers had a ‘Naked Gun’ moment at a recent FT gathering in Paris.

Following a speech to his fellow workers, he walked backstage (with his microphone still on) and made a phone call:

“Spies tell of a wholly embarrassing incident in which editor Andrew Gowers made a glowing speech about the success and planned future success of the esteemed publication. But then the daft bugger went backstage, forget to take his clipmike off and the whole audience heard him take a call on his mobile.

Amongst the tirade of abuse dished out as commentary on how the meeting had gone, he was heard to dismiss it as the usual load of bollocks and a waste of time.”

Footnote:

• If the link to SpinBunny doesn’t work, please don’t give out to me, it doesn’t work for me either and I know for a fact the site isn’t being blocked by my employers, I have tried a whole load of ways to access the site with no success and the only way I get to read it is via bloglines.

Now before you head off for some R&R, here’s some reading for you….

• Handbags between the film publicists
• Study finds that CEOs rely on PR for reputation management
• Some (ahem) “free” PR tactics
• A PR person turned fashion gamekeeper
• A look at Merck & Co.’s latest crisis communication campaign
• Exposing some PR myths..
• Tips on working more effectively with reporters
• HP has kicked off some official developer blogs
• Tom Foremski has kicked off the Silicon Valley Media Watch blog
• ChangeThis offers Seth Godin’s guide to starting a business with no money
• Apple has launched a weblog for students

 

As I’ve written before, the lack of widely agreed metrics that attempt to measure how PUBLIC Relations programs impact an organization’s objectives is an issue for everyone in this profession.

PR Week (link courtesy to Shel Hotz) has an interesting article written by Claire Spencer, a fellow of the UK IPR.

She points out that measurement is a multi-dimensional discipline that needs to tie back to an organization’s stakeholders and audience(s).

Claire outlines five relationship concepts that could be used to reflect the success of any organisation:

What qualities make people want to support an organisation? These would include integrity, ethics and values, financial strength and power, leadership, and that it’s competitive.

What makes for a good organisational offering? These include products and services that deliver fitness for purpose, quality, durability, price/value and after-sales support.

What stimulates demand for an organisation’s goods and services? Market availability, acceptance and desirability, strong brand attributes, distinctive marketing and promotion, good delivery and distribution mechanisms and responsiveness to the consumer.

Does an organisation deliver for its employees in terms of internal communication channels, competitive pay, a good working environment, a record for health/safety, best practice recruitment policies, good redundancy handling and work-based opportunities.

What makes a company good at managing stakeholder groups? It’s management of other (non-customer) ‘influencers’ in terms of recognition of their concerns, facing up to the issues, two-way communication and responsiveness.

Footnote:

Some other measurement-related reading:

• Michael Bland on PR evaluation (PDF)
• Jim Horton on Publicity Metrics (PDF)
• The Institute for Public Relations presents some presentations on PR measurement
• Vocus on PR Measurement
• How GE measure their PR efforts
• Results from the PR Opinions survey in March 2004 on measurement
• Measuring PR online
• Mike Manuel on measuring word of mouth

 

Ah yes, the emperor has new clothes.  They are lovely. 

Now repeat after me: “The emperor has new clothes”.

According to Chanel, the new (ahem) film that promotes Chanel No.5, on commerical television, where they bought the air time, isn’t actually an advert.

You see there you go with your presumptions again. 

Just because a company buys air time and plays a “film” in that air time, that promotes a product, that doesn’t mean it is an advert.  Oh no.  That’s soooo 1990’s of you.

No in the 21st century we call them films.

Have you ever heard such a pile of manure in your lives?

‘It’s a film, not an advert,” the Chanel publicist says, firmly.

“As he says himself, Baz Luhrmann doesn’t do adverts.”

Well I suppose in truth the film is not a advert it is a clever PR campaign. 

Chanel has got a lot of good ink from this “is it a film or is it an ad” rubbish. That has probably paid for the ad’s production in itself.

Clever marketing or artistic fervour it all adds up to column inches. Unfortunately.

 Dan Forbush over at PR Newswire’s MediaInsider has kicked off an idea for Global PR Wiki Day:

“Our “content mission” in this experiment will be to establish areas of consensus among 30 PR bloggers with respect to the  proliferation of micro media five, ten and 20 years into the future. This study will be led by an expert in scenario planning. The expert will give us a simple scenario to which we’ll respond on our own respective blogs on the same day. We’ll pull the 30 responses into the project wiki. Then we’ll all go into the wiki and evaluate Delphi-style the predictions made by our colleagues.”

 Steve Rubel has unearthed a great little online utility that will give you your website’s ranking on Google for any term you wish to enter. It’s called BlogPosition.

 Neville Hobson covers a new report on corporate reputation in France, Germany and the United Kingdom. So what are the most visible companies in the three countries? L’Oreal, Porsche and Virgin respectively. And while it’s a great illustration of the differences in European markets, it’s interesting that Microsoft is in the top four in each country. That’s an amazing performance.

 Richard Bailey tells us that SpinWatch has kicked off. It’s the UK equivalent of PRWatch.

 Alice Marshall gives everyone a timely reminder about the best format for e-mail. I always recommend that, given the diversity of the Internet, you should always cater for the lowest common denominator…

 On a related matter, Amy Gahan chides those who insist on hosting PDF press releases on their website. Amy has a great point. The best format for press releases online is pure old HTML.  I think it’s fine to offer a PDF version for printing, as long as the plain HTML is available as well.

 Darren Barefoot and Roland Tanglao recently gave a talk on building website with weblogs and RSS.  Their presentation is available online.

 Mike Manuel covers the re-launch of Release 1.0 post its purchase by CNET.

 Shel Holtz asks the question: which PR metrics are the best?

I’m still a passionate believer in the potential of RSS (Really Simple Syndication)  as a means of distributing, delivering and receiving online content, whether it’s press releases, opinion articles or technical updates, RSS provides a powerful means of keeping an audience informed.

Of course, the major drawback of RSS continues.  It is hard to measure and it’s annonymous.  For many PR people this is a problem.  How can you tell that someone is actually subscribed to your feed?

In addition, while blogging�which is easier to understand and in many respects more entertaining�gets all the headlines, RSS continues to proliferate behind the scenes.  Just look at some of the more recent news.  IBM now offers full RSS feeds of all their news, Yahoo! are ramping up their RSS expertise, the US Government is catching on to RSS and BusinessWire is now offering RSS access to its wire services.

Incidentally, we’ve been providing RSS feeds for over two years now and the numbers of subscribers are growing significantly every month.

Guillaume du Gardier has posted an interesting interview with Fergus Burns, CEO of Nooked, a company that is promising to simplify the process of distributing PR-related content as RSS.

“Given that PR agencies handle on a daily basis corporate communication material for their clients, such as press releases, media coverage, events, analyst coverage, etc, they are in a great position to provide a value added service by re-using this content.

 

The PR agency can manage their clients RSS channels, and provide the monthly RSS measurement information to demonstrate the business value of such an initiative to the client.

 

It also demonstrates to the client, that the PR agency is at the fore front of providing unique value added services, which can act as a differentiator in client pitches.”

I’m meeting with Fergus next week, so if anyone has any questions for him let me know 🙂

Some RSS Resources:

• Aggregators Attack Information Overload (Wired)
• Can RSS Relieve Information Overload? (EContent Magazine)
• Beginning the Journey: A Look at RSS (MediaInsider)
• Why RSS is good enough for PR (PR Opinions)
• RSS and Public Relations Redux (PR Opinions)
• RSS 101: Getting Up and Running (PR Opinions)
• RSS Hits Critical Mass (Dan Gillmor)
• Using RSS for Corporate Communications  (Phil Gomes)

 

“I wish public-relations people would get with the program, too. If they’d only start creating RSS feeds of releases, journalists and the public at large could see the material they want, and the PR industry would be able to stop blasting huge amounts of e-mail to people whose inboxes are already over-cluttered. Of course, there will continue to be a use for e-mail in PR, but the volume could be cut substantially.”  Dan Gillmor

Two new PR blogs to keep an eye on:

• Mason Cole’s Vy Blog
• Ian Lipner’s From the Frontlines of PR (occasional postings)

 

One of the bonuses (?) of the proliferation of blogs is that they provide a window into events or angles on events that you would have been hard pushed to find in the past.

One good example is PR agency bashes. 

Whether its Text 100 (my alma mater) opening a new San Francisco office, or Bite Communications opening their new office or even the Horn Group celebrating 13 years in business you can find out all you want….

Of course that may be a blog too far… but interesting all the same.

Footnote:

Party coverage courtesy of Tom Foremski.

 Mike Manuel looks at the role prominent corporate bloggers such as Robert Scoble and Jeremy Zawodny play in their corporations.  They are in effect evangelists. 

Of course this is nothing new.  Microsoft has employed armies of evangelists as long as they have been building software. What’s new is that those traditional evangelists are now supplemented online and potentially reaching more people in less time.

 Trevor Cook points to a talk that Jay Rosen, who is one of the foremost thinkers on journalism and online media, recently gave at a conference in Toronto.  Trevor points out that:

“Note blogging is not a replacement or substitute for mass media, it supplements and enhances the media environment by offering an alternative for people who want more on a particular subject or viewpoint than what’s currently available on TV and in newspapers.”

I think that’s a fantastic summary of where blogs fit in the media landscape.

 Meanwhile Jeremy Pepper unearthed this feature on Jonathan Cheban the NY celebrity publicist. If ever there was an article that highlighted the antithesis of my daily PR life this is it.  I’m sure for many people this lifestyle-profession is a dream come through – for me it’s the worst nightmare….

 Jupiter analyst Michael Gartenberg provides some corporate blog advice in Computerworld:

“Independent bloggers who identify their employers on their weblogs had better know what the consequences will be at work. For example, in many industries, employees may not know that there are regulatory issues that mean certain things can’t be spoken about casually. Of course, this isn’t a new problem that has just arisen with the dawn of blogging; many companies forbid employees to speak with journalists or the media about the company unless they have had media training or public relations folks are present. There’s a reason for that, and it’s important for every business to extend its policies to include guidelines on what can and can’t be said in personal weblogs.”