I spotted this on Ragan earlier today.  You might have seen it already. I hadn’t.

It’s a great example of the changing nature of communications and how, these new tools and channels are in many cases creating new and more frequent crises for companies of every size, in every sector.

The video (below) left me speechless.  The PR question is how would you respond? Have you put in place the knowledge and expertise to engage online, address your customers’ concerns and manage an issue like this?

Are you engaging today to ensure that you already have a connection and a relationship with people, before something like this happens?

Read the Ragan article.

Oh and by the way, these “people” are idiots.