Day: April 15, 2009

I spotted this on Ragan earlier today.  You might have seen it already. I hadn’t.

It’s a great example of the changing nature of communications and how, these new tools and channels are in many cases creating new and more frequent crises for companies of every size, in every sector.

The video (below) left me speechless.  The PR question is how would you respond? Have you put in place the knowledge and expertise to engage online, address your customers’ concerns and manage an issue like this?

Are you engaging today to ensure that you already have a connection and a relationship with people, before something like this happens?

Read the Ragan article.

Oh and by the way, these “people” are idiots.

I spotted this on Ragan earlier today.  You might have seen it already. I hadn’t.

It’s a great example of the changing nature of communications and how, these new tools and channels are in many cases creating new and more frequent crises for companies of every size, in every sector.

The video (below) left me speechless.  The PR question is how would you respond? Have you put in place the knowledge and expertise to engage online, address your customers’ concerns and manage an issue like this?

Are you engaging today to ensure that you already have a connection and a relationship with people, before something like this happens?

Read the Ragan article.

Oh and by the way, these “people” are idiots.

I got an e-mail from Anna Tabakh from 5WPR on behalf of Predicto.

Often PR people cross the line when they’re trying to quickly take advantage of an event – think companies who have jumped on natural disasters etc. but I like this stunt.

You’ve probably heard of Dena Christoffersen, a 13 year old who ran up a $5,000 texting bill by sending 20,000 messages in a month.

Predicto are stepping in to pay the bill with one condition:

In exchange, Predicto Mobile has requested that Dena write a 1,000 word essay on “smart texting,” offering fellow teen text enthusiasts insight into what she learned from the experience and how her habits might change moving forward.  The essay will be posted on the Predicto Mobile’s blog as a way for parents and texters to learn from the costly error. 

I don’t know much about the company or their services.  At my age I’m wary of any mobile service, but I like this.

I got an e-mail from Anna Tabakh from 5WPR on behalf of Predicto.

Often PR people cross the line when they’re trying to quickly take advantage of an event – think companies who have jumped on natural disasters etc. but I like this stunt.

You’ve probably heard of Dena Christoffersen, a 13 year old who ran up a $5,000 texting bill by sending 20,000 messages in a month.

Predicto are stepping in to pay the bill with one condition:

In exchange, Predicto Mobile has requested that Dena write a 1,000 word essay on “smart texting,” offering fellow teen text enthusiasts insight into what she learned from the experience and how her habits might change moving forward.  The essay will be posted on the Predicto Mobile’s blog as a way for parents and texters to learn from the costly error. 

I don’t know much about the company or their services.  At my age I’m wary of any mobile service, but I like this.