Good PR, creative ideas, social spending, disclosure and the future of blogging (or please say it ain't so..)

I am wading through oodles of RSS feeds and e-mails, here are some things that caught my eye..


Filed under: "Rare as hen’s teeth": It is often impossible to find nice things written about our profession online.  Well ladies and gentlemen, we have one!  Shel Holtz has a great example of good work from a PR person, in this case Jim Babb at Circuit City.

The story took a turn for the great, though, when Jim Babb, who works in Circuit City’s corporate communications department in Richmond, Virginia, sent a note to Consumerist. The note is a lesson in how to handle what could have turned into a significant annoyance for Circuit City (the story got 1,935 Diggs, for example, and was covered in an AP story) featuring charges of censorship and allusions to the First Amendment.


[Aside: Shel has also  published a comprehensive list of social media resources. Worth a look.]



Via the bitemarks blog: A report from Jupiter Research has found that less than 5% of of advertisers’ online budgets are going into "social marketing" in 2008.  Some growth potential there I imagine.



Eoin Kennedy from Slattery Communications (and one of our PR firms in Ireland) has blogged about a new Facebook application they’ve created.  Get Creative provides a respository of creative ideas for marketing or PR programmes.

It is currently in beta testing on Facebook but the philosophy behind it is that you can search for ideas, add your own and comment on other peoples contributions to give them further life. Launched internally we have found that it helps people to start thinking more creatively and watching what trends, ideas and initiatives are happening all around them. It was born out of frustration of thinking up great ideas which disappeared into the far recesses of your mind before you could full capture them. It will be an interesting test of collaboration amongst the public relations, marketing and advertising sectors.



So the SEC has provided updated disclosure guidance. Neville Hobson has a good, detailed post on the subject.



ReadWriteWeb has a post on the "future of blogging revealed".  The future or a nightmare? Who has the time? The idle rich? Save me.