From the perspective of a long-time PR practitioner, I have to admit that I find this thoroughly depressing.
Karen Miller Russell has an interesting post on measuring social media. The post is based on content from the recent Edelmen summit in the US. Via Mr. Collister.
SlideShare has a collection on online presentations on the subject of (ahem) PR 2.0. Via Mr. Dugan.
And speaking of online slides, Neville Hobson shares some of the content from his recent CIPR talk.
Chris Green, Editor of UK publication IT Pro, shares his views that journalism online is about more than writing, it’s about search engine optimization, generating comments, and driving the visitor to read other content on the site. Andrew Bruce Smith has some detailed perspective.
Clive Sinclair pioneered bringing computing to the masses in the early 80s with the ZX80, ZX81 and the Spectrum 48K. Chris Vallance from the BBC has an interview with the man himself… who doesn’t use the InterWeb 🙂
Steve Rubel shares his views on how to get productive with social media, and I’m sure we can all do with help in that department.
E-Consultancy.com has an interview with Jill McDonald, McDonald’s Chief Marketing Officer for the UK and Northern Europe.
We’re not an online retailer, but our consumers are spending more and more time online, so what is the appropriate way for McDonalds to manifest itself online and engage and entertain our target audience? I really want us to take a step back as a brand and look at how we should be using the digital space.
If you haven’t already heard this Tom Mabe telemarketing call, I suggest you do, it’s absolutely fantastic..