Day: July 3, 2008

Shel Hotz ponders whether you’re better off with an “official” blogger or just have staff with blogs.  Guess what? It depends… I agree, in fact it’s probably best to have both!

 

Meanwhile his FIR colleague, Mr. Hobson blogs on research that finds podcasts are boosting radio audiences.  Makes a lot of sense, and that’s some good evidence that new media AND old media can get along in harmony with no one dying. Imagine that.

 

Jessica Lawlor sent me an e-mail an embarrassingly long time ago about a blog herself an fellow students set up as part of their activities building a student-run agency. What a fantastic idea! I wish I had that initiative in college!

 

Also I got a great mail from Termeh Mazhari who works with AMP3 PR in New York and has launched a blog to get the conversation going. The more the merrier!

 

Hans Kullin is surprised that Ryanair is trying to “spin” CEO Michael O’Leary’s “beds and blowjobs” comment at a recent press conference in Germany “in a positive way”. Ryanair are a fascinating case study on PR execution.  Like them or not, they are smart and creative.. and yes very edgy.  However, even at the height of a given negative media onslaught in Ireland, it never seemed to have had an adverse impact on sales – and they are pretty smart in capitalising on relevant news trends. The only theory that I can offer is that consumers perceive their service to be such good value that it offsets any negative media impact – and in fact the controversies probably help to drive awareness that is in keeping with the brand :-).  They are a company that has mastered the art of managing customer expectations.

So, you’re now officially digital.

Fantastic. Well done.

You now have your photos in Flickr, well most of them, you have your music online and oh offline, you have your documents on that external hard drive and on eh… SkyDrive… is it?

The reality is that you have digital content all over the Interweb, and all over your house, your hard drive, your devices and your desktop.  If you’re like me it’s probably growing faster than a fixed interest rate.

So how do you manage it?  Probably with great difficulty or worse…not at all.

This is where Joe Drumgoole‘s new company PutPlace comes to the rescue.

It’s a smart digital content management service. 

It tracks your content: where it lives, what it is, what the most recent version is, and ensures that if the worst comes to the worst (and you know it will!) you’ll still have your memories, content and music.

Joe is a friend and former colleague, and they’ve been working on the service for quite a while, why not give it a try, you only have peace of mind at stake!

They’ve just opened up the beta programme, you can sign up here.

Joe: Feature request, any chance you could create something similar for Web 2.0 services and log-ins? And if anyone says FriendFeed you’re in deep trouble…

Marketing magazine has an interesting one-to-one with Vincent Browne covering all the areas (and media outlets) you’d expect ref: RTÉ, Independent News and Media, TV3, Village and the Sunday Tribune.

I use the internet a lot. It’s changed journalism significantly, in ways that haven’t been properly appreciated. Because of the difficulties there used to be in getting access to information, there had be investigative journalism, which relied mainly on getting information from people rather than from documents.

Now, the vast amount of documents that are available through official government sites is just enormous. It’s a question of making sense of those and knowing where to find them and what to find. The documents are far more reliable than people. I’m not saying people necessarily tell lies but naturally that memories and perceptions can be faulty.

The challenge of journalism now is making sense of this vast amount of information available on the internet. That, to a large extent, is what journalism has turned into. Of course, you still get tip offs from people on matters of importance.

<via Cian Ginty>